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Topic: The Women's issue

Women Are Getting Down and Dirty in the Latest Fitness Fad Marketers are getting on board, too

Last year, some 100,000 women showed up at events with names like Utopian Tubes and PMS (that’s Pretty Muddy Stuff) where they scrambled up rope ladders, sloshed through mud pits…

February 26, 2013, 6:14 AM EST

New Tattoos Made Just for Women Coming to an ankle near you, the “Lady-Like” tattoo

As a mother of three, Shelly Coffman didn’t really have a ton of extra time to become a “mompreneur,” but she did. And with her MBA and an extensive background…

February 26, 2013, 6:11 AM EST

Best Female Brand Mascots These women rule

They’ve been with us for over a century now, greeting shoppers in store aisles, striking a pose on packaging, and popping up in TV spots and on the Web. If…

February 26, 2013, 6:08 AM EST

Kirsten Flanik on How Women Can Succeed in the Workplace Fostering freedom and confidence are key drivers

Next month, Facebook’s COO Sheryl Sandberg will publish her book, Lean In. Among other things, it’s been reported that Sandberg believes that, as women, we hold ourselves back by lacking…

February 25, 2013, 12:05 AM EST

Mindshare Starts Content Marketing Practice Taps agency veteran Stacy Minero to run it

Mindshare’s Stacy Minero wants advertisers to think about content marketing even before they brief their agencies on brand strategy. That’s because the solution may be an online video, a custom magazine…

February 25, 2013, 12:04 AM EST

Gory, Raunchy and Bro-Filled TV Series Are a Hit With Women Programmers know something marketers don’t

Girls, it turns out, just wanna have brains. It may come as a surprise to many that the highest-rated cable show among women year to date is AMC’s The Walking Dead,…

February 25, 2013, 12:04 AM EST

The Courage to Advertise Without Female Stereotypes How brands like Huggies, Tide and Target go beyond the clichés

Quick: picture a “mom.” Fifty years ago, advertisers and their agencies envisioned a domestic dervish spinning through her kitchen, preparing supper with one hand while waxing the floor with the…

February 25, 2013, 12:03 AM EST

Why You Should Be Watching Web Show Daily Shot Morning format not dead yet

Specs Who Ali Wentworth Age 48 New gig  Host and executive producer of relaunching Daily Shot on Yahoo Old gig Star of Starz’ Head Case; co-host of Living It Up! With Ali and…

February 25, 2013, 12:03 AM EST

Is This the Most Important Person in Advertising? Hint: she runs a $43.7 billion ad business

In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the…

February 25, 2013, 12:03 AM EST

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