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Topic: Wired

Wired Taps Real Journalists to Push Further Into Native Advertising Hand-picked writers to work on content

Brands want advertising that looks and feels like actual editorial content, and publishers are uniquely positioned to help. But how do they do that without selling out?  Increasingly, by creating stand-alone…

August 8, 2013, 12:00 AM EDT

Wired and Bon Appétit Collaborate on Food Issue On newsstands in October

Bon Appétit and Wired might seem like strange bedfellows. But when you consider the ever-growing intersection of food and science (think molecular gastronomy, hotly debated GMOs), the magazines’ plans to…

August 4, 2013, 10:45 PM EDT

Wired and Cisco Collaborate on Crowdsourced Tablet Mag 'The Connective' uses real-time data to tell interactive stories

Last month, Wired Insider, Wired's marketing and promotion arm, announced that it would embark on a daunting experiment in magazine-making: Assemble a standalone tablet issue in just two days. (In…

May 15, 2013, 6:00 AM EDT

Jill Abramson Isn't a Fan of Native Advertising Worries about 'leaving confusion in readers' minds'

New York Times executive editor Jill Abramson isn't a fan of native advertising. At yesterday’s Wired Business Conference, which attracted some of the biggest names in tech and media, Abramson…

May 8, 2013, 10:59 AM EDT

Condé Nast Entertainment Announces New Program Slate at NewFront Vogue, Wired to get digital channels

Condé Nast Entertainment announced plans to roll out 30 new Web series as it tries to extend its prestige brands to the fast-growing digital video space. CNE president Dawn Ostroff, in…

May 1, 2013, 8:52 PM EDT

Target to Sell Wired-Endorsed Products Retailer to sell gadgets endorsed by the magazine

Wired was born of the tech boom, but it’s always styled itself as a lifestyle magazine. To that end, it’s branched out into conferences, cultivated fashion and lifestyle advertisers, and…

April 29, 2013, 12:44 AM EDT

Chris Bosh Has a Media Plan Better than yours

Age 29 Accomplishments Power forward-center for the Miami Heat, currently the defending NBA champions (currently in the first round of the playoffs); eight-time NBA All-Star; gold medalist at the 2008 Summer…

April 25, 2013, 11:24 PM EDT

Wired Still Connected After Two Decades A magazine devoted to covering the digital disruption that threatens the publishing business ends up thriving

They say timing is everything. As luck would have it, in January 1993, a convergence of technology and talent forged the first consumer magazine that would define—and in essence, become—the voice…

April 7, 2013, 11:30 PM EDT

How Wired Magazine Changed the Way We Talk About Technology 20th-anniversary issue sneak peek

Imagine a time before smartphones. Before laptops. Before Twitter, Facebook, YouTube and even the mighty Google. A world without Web browsers, when the Internet belonged to universities and going online…

April 7, 2013, 11:15 PM EDT

New Wired Editor Scott Dadich Likes to Blow Things Up Condé Nast’s iPad guru puts his stamp on the iconic tech title

Specs Age 36 New gig Editor in chief, Wired Old gig Vp, editorial platforms and design, Condé Nast In your first editor’s letter, you said that you were planning to “blow some stuff up”…

February 18, 2013, 7:53 AM EST

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