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Topic: Wired

Print Ad for Moto X Lets You Change the Phone's Color With the Push of a Button

Wafer-thin LED sorcery in 150,000 issues of Wired

Whether you think it's a long-awaited ad hybrid or just a high-cost gimmick, this upcoming interactive print ad for Motorola's Moto X is definitely pushing people's buttons. Running in 150,000 New York…

The Hot List Gala 2013 [Video]

Lauren Reeves catches up with winners and guests

Cosmo's Joanna Coles and FX's John Landgraf are among those chatting with Lauren Reeves at Adweek's first-ever Hot List Awards party, plus a quick hello from special guest Louis C.K.  

Hot List Publisher of the Year, Howard Mittman

Wired magazine's tradition of innovation informs all of its ongoing publishing strategies

Wired magazine's tradition of innovation informs all of its ongoing publishing strategies

Wired Taps Real Journalists to Push Further Into Native Advertising

Hand-picked writers to work on content

Brands want advertising that looks and feels like actual editorial content, and publishers are uniquely positioned to help. But how do they do that without selling out?  Increasingly, by creating stand-alone…

Wired and Bon Appétit Collaborate on Food Issue

On newsstands in October

Bon Appétit and Wired might seem like strange bedfellows. But when you consider the ever-growing intersection of food and science (think molecular gastronomy, hotly debated GMOs), the magazines’ plans to…

Wired and Cisco Collaborate on Crowdsourced Tablet Mag

'The Connective' uses real-time data to tell interactive stories

Last month, Wired Insider, Wired's marketing and promotion arm, announced that it would embark on a daunting experiment in magazine-making: Assemble a standalone tablet issue in just two days. (In…

Jill Abramson Isn't a Fan of Native Advertising

Worries about 'leaving confusion in readers' minds'

New York Times executive editor Jill Abramson isn't a fan of native advertising. At yesterday’s Wired Business Conference, which attracted some of the biggest names in tech and media, Abramson…

Condé Nast Entertainment Announces New Program Slate at NewFront

Vogue, Wired to get digital channels

Condé Nast Entertainment announced plans to roll out 30 new Web series as it tries to extend its prestige brands to the fast-growing digital video space. CNE president Dawn Ostroff, in…

Target to Sell Wired-Endorsed Products

Retailer to sell gadgets endorsed by the magazine

Wired was born of the tech boom, but it’s always styled itself as a lifestyle magazine. To that end, it’s branched out into conferences, cultivated fashion and lifestyle advertisers, and…

Chris Bosh Has a Media Plan

Better than yours

Age 29 Accomplishments Power forward-center for the Miami Heat, currently the defending NBA champions (currently in the first round of the playoffs); eight-time NBA All-Star; gold medalist at the 2008 Summer…

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