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Topic: Windows 8

Carve Watermelons and Master Butt Ping Pong at Windows Training Camp Were Microsoft ads really for 'Asian markets only'? Doubtful.

Gape in awe at these impressive "Windows 8 Training Camp" videos that dramatize product benefits through the goofiest of competitions. In "Makeup," three women have 10 seconds to apply cosmetics,…

May 13, 2013, 10:10 AM EDT

Screengrab of troll from ad for Internet Explorer 10
Ad of the Day: Internet Explorer A troll finds his softer side in new spot for Microsoft's browser

Hey look, it’s an Internet troll, getting all troll-ish on Microsoft. Because what better target is there for a geeky bully than a bloated legacy tech company with sub-par products.…

November 30, 2012, 1:20 PM EST

Skype to Expand Its Native Ad Platform in 2013 Display ads turn into interactive apps

Earlier this year Skype launched the ability for brands to show ads during users’ calls. The idea was that marketers could run these Conversation Ads as conversation starters. Not everyone was…

November 15, 2012, 11:00 AM EST

Hammer Time for the CW Microsoft is exclusive sponsor in first series for net's digital studio, the '90s-themed Stupid Hype

All right, stop. Collaborate and listen. The CW is back with a brand new invention. And it’s got Microsoft holding down the beat. On Tuesday, Nov. 13, the broadcaster’s new digital…

November 12, 2012, 12:00 AM EST

Microsoft Gets 30 Brands to Run Windows 8 In-App Ads 20th Century Fox, Nissan running first campaigns

Microsoft may or may not be dropping upwards of $1 billion to promote its latest operating system Windows 8, and now the company’s announcing that 30 brands have agreed to…

November 1, 2012, 3:45 PM EDT

Some Publishers Rushing to Microsoft's Surface Tablet Condé, Bonnier, New York Times all in Windows Store

On Thursday (Oct. 25), Microsoft officially launched two crucial, highly anticipated products: its first-ever computer, the 10.8-inch Surface tablet; and Windows 8, the new operating system on which the Surface…

October 25, 2012, 6:35 PM EDT

The Long Goodbye? Despite the missteps, Microsoft insists it's still serious about advertising. The ad world has doubts

There was a time not so long ago when Microsoft threw the biggest digital media event of the year. In 2006, at the company’s once-annual but now-defunct Strategic Account Summit,…

October 1, 2012, 12:00 AM EDT

Google and Intel Team Up for Android Intel “spurning” Microsoft?

Intel has announced a partnership with Google to produce Android-based smartphones and tablets using Intel Atom chips. Google senior vice president Andy Rubin and Intel CEO Paul Otellini showed off prototypes…

September 14, 2011, 6:40 AM EDT

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