Topic: Wildfire
Type
How Google's Ad Tech Stacks Up
DoubleClick, Mindshare execs discuss the end-to-end platform
These days online advertising and enterprise software giants like Google, Adobe and AOL are assembling ad tech stacks that span the full spectrum of online ad buying and selling from…
Adobe Goes End-to-End on Social
Platform promises to combine Efficient Frontier, social analytics
More and more marketers are coming around to the idea that social shouldn’t be siloed. Capitalizing on that shift are companies like Google—which acquired marketing software company Wildfire to build out…
Google Picks Up Wildfire, Along With Loads of Facebook Data
Startup brings with it potential wealth of social intelligence
When Oracle bought the social marketing management company Vitrue, and Salesforce followed by purchasing Vitrue-rival Buddy Media a few weeks later, most observers considered the moves the beginning of a social…
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