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Topic: Wieden+Kennedy

Hire 3 Women to Disrupt White-Male Hegemony

Small steps can help the New Creativity flourish

Last month, Business Insider published an article headlined “Why Advertising’s Most Powerful Creative Thinks So Few Women Are Able to Break Through,” quoting Susan Hoffman, ecd of Wieden+Kennedy, as saying:…

Chobani Narrows Agency Search List

It's down to Droga5 and Martin

Chobani has cut its list of creative agency contenders to Droga5 and The Martin Agency and scheduled final presentations for next week. Wieden+Kennedy and BBH had also been participating in…

Chobani Narrows Agency Review

Four finalists make the cut

Chobani has cut participants in its agency review to four finalists: Wieden+Kennedy, Droga5, The Martin Agency and Bartle Bogle Hegarty. The finalists will be briefed this week at the Greek yogurt…

TurboTax Down to Finalists

Decision in early July

Four finalists are competing to become the new lead shop on TurboTax: Wieden + Kennedy, Crispin Porter + Bogusky, Campbell Ewald and Goodness Mfg., sources said. An Intuit rep confirmed the…

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