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Topic: Wieden + Kennedy

Ad of the Day: W+K Gets Yoplait Back in Touch With Its Adorable French Side

Less sugar, s'il vous plaît

Yoplait taps into its French roots to celebrate that it's now made with 25 percent less sugar—hurray! Two 30-second spots—Wieden + Kennedy's first work for the General Mills brand—use an unexpected…

Ad of the Day: Delta Stuffs the Entire Internet Into Its Latest Brilliant Safety Video

Meme-iest way to travel

Delta claims to have made the "Internetest in-flight safety video on the Internet." And by Keyboard Cat, I think they're right. Where else, after all, will you see a cat…

Darrell Hammond Is Colonel Sanders in W+K's Big New Campaign for KFC

A throwback's view of modern culture

Boy, howdy, have things changed." That's Colonel Harland Sanders, 35 years after his death at age 90—but reincarnated in the form of ex-SNL star Darrell Hammond—weighing in on modern culture in…

Newly Combined Mullen Lowe Taps Ogilvy Leader to Run Its U.S. Offices

Lee Newman will be based in L.A.

Now that Alex Leikikh is stepping up to global CEO at the newly merged Mullen Lowe Group, he has named an Ogilvy & Mather leader to run the combined agency's…

WWF Now Lets You Donate by Tweeting the Emojis of Endangered Animals

W+K pitched the idea as a one-off project

Among the gajillion emoji campaigns out there right now, here's a clever one. Wieden + Kennedy London creatives Jason Scott and Joris Philippart recently had an idea for how to use…

Ad of the Day: W+K Dreams Up Another Quirky Ad Hero, the Cravendale Milk Drinker

A man out of time

Wieden + Kennedy specializes in oddball characters whose very uncoolness—their out-of-time styles and behaviors—is what makes them cool. The agency perfected this approach for Southern Comfort with the beach guy…

Meet the 13 Most Admired Media Agency Execs of 2015

30th anniversary class of Adweek’s Media All-Stars

It’s the 30th anniversary of the Media All-Stars, Adweek’s celebration of the smartest and sharpest executives working in the media agency business today. (The All-Stars originated in then-Adweek competitor Marketing &…

Ad of the Day: Honda Perfects Split-Second Moments of Driving in Stunning Civic Spot

Engineering a feeling

Lately, Honda drivers have been going nowhere fast. And their strange travels have yielded some memorably unusual advertising. First, the automaker took us on a CR-V journey that wouldn't end. Now,…

Warren Buffett Played a Classic Coke Jingle on the Ukelele for the Company's Annual Meeting

Putting his music where his money is

Warren Buffett is known for many things, but singing hasn't been one of them—until now. Buffett played "I'd Like to Buy the World a Coke" on a custom ukulele (presented to…

Noooooooooo! This Loony British Ad for Mints Ends With a Comic Shocker

W+K London's first work for Trebor

This Trebor Mints ad from Wieden + Kennedy London has a bit of that 1990s Gushers weirdness to it, either as a tribute to nostalgic thirtysomethings or just for shiggles. It…

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