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Topic: Wieden + Kennedy

Coke Runs First All-Digital Effort, Focusing on Teens and Mobile Beverage giant debuts multi-year initiative

Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over…

April 23, 2013, 1:48 PM EDT

Old Spice Rolls Out World's First Scratch-and-Sniff Banner Ad Click to smell the Internet

More goofiness from Old Spice and Wieden + Kennedy—a scratch-and-sniff banner ad, which of course they're calling the world's first. It's running over on The Onion's sports section. Clicking on…

April 22, 2013, 2:48 PM EDT

CC Sabathia Is Dwarfed by Scott Van Pelt in ESPN's New SportsCenter Ad It's all about the stripes

CC Sabathia is a large man, but he's not technically wearing a fat suit. That latter fact—and not just his slimming New York Yankee pinstripes—gives Sabathia the advantage over the…

April 17, 2013, 12:02 PM EDT

Facebook Home Campaign Improves as No One Wants to Listen to Zuckerberg Yapping On This ad won't get your goat

This "Launch Day" ad for Facebook Home, aka Facebook's new mobile UI, brings the non-pornographic online distractions of one engineer to vivid, Jumanji-esque life. The ad, which is a significant…

April 15, 2013, 9:11 AM EDT

W+K Writer David Neevel's Latest Harebrained Project: Writing Emails With a Guitar Because why not?

First, Wieden + Kennedy physicist and copywriter David Neevel broke the laws of God and man by using weird science to separate Oreo cookies from their creamy filling. Now, he's…

April 9, 2013, 11:35 AM EDT

Old Spice Cleans Up With Hilarious Parodies of '80s Soap Ads W+K spots take odd turns

Few brands have mastered the marketing non sequitur quite as well as Old Spice, which just rolled out two new, fascinatingly bizarre ads for its Fiji Bar Soap. Parodying similar…

April 9, 2013, 8:07 AM EDT

W+K's Facebook Home Ad Shows Your Life Becoming Even More of a Circus New spot breaks during Final Four

Facebook just posted the new ad below, from Wieden + Kennedy, on its own site—it will also air Saturday evening during the Final Four on CBS. The social network has…

April 6, 2013, 2:53 PM EDT

Deutsch LA Creative Chief Hunter Exits Joined agency two years ago from TBWA\London

Mark Hunter, the chief creative officer at Deutsch LA, is out at the agency he joined in January 2011, sources have confirmed. Deutsch executives could not be reached for comment and…

March 19, 2013, 8:21 PM EDT

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