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Topic: Wieden + Kennedy

Heineken Hopes to Create a Subway Symphony by Making Musical Turnstiles

But so far, New York's MTA is silent

If things go according to plan, the sounds of the New York subway system could change by 2019. At least, that's what Heineken is hoping. The idea—making the sound of subway…

Blake Griffin Takes on Marvin the Martian in New Jordan Campaign

Looks a lot like a Space Jam 2 teaser

In case you weren't feeling quite old enough today, the classic Michael Jordan vs. Looney Tunes drama Space Jam will celebrate its 20th anniversary next November. But Nike's newest ad, created…

Old Spice Creates a Loony Sci-Fi 'Choose Your Own Adventure' Game on Instagram

Hacking the photo network's tags, with a wink

Wieden + Kennedy has hacked the tagging function on Instagram to create an amusingly absurd "Choose Your Own Adventure" social game for Old Spice, filled with robots, retro monsters and…

Ad of the Day: Nike's 'Short a Guy' Is a Fun, Frenetic, Multi-Sport Masterpiece

W+K spot couldn't be cooler

Nike's "Short a Guy" ad from Wieden + Kennedy is a real pick-me-up. In it, we meet the luckiest, most athletically inclined kid on the planet. While out skateboarding, he meets…

Fake Commercial Actors Battle to Run Their ESPN Fantasy Football League in W+K Ads

Down the rabbit hole

You didn't know this, but cheesy commercial actors all know each other, they compete in ESPN fantasy football leagues together, and they all battle to be commissioner—even daydreaming about it…

Fantasy Sports Site Wants to Ditch Frat-Boy Image With Help From a New Agency

DraftKings ups media spend nearly sixfold

Three years in, fantasy sports website DraftKings.com is getting serious about its advertising. Out is the frat-boy wordplay of its current ads (as seen below) and in is a search for…

Nike Celebrates the 'Real Girls of Moscow' With Empowering Ads, Murals and GIFs

W+K Amsterdam's take on #betterforit message

In April, Nike Women launched its popular "Better for It" motivational campaign in the U.S. Now, the sportswear giant is expanding the tagline in Russia. A half-dozen new spots from Wieden…

Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy

Corona's global business goes to W+K, too

Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to…

Kids' Wildest Dreams Come True in This Beautifully Imaginative Airline Ad

S7's creative interpretations

Here's a fun spot from earlier this year that picked up a silver Lion at Cannes last week. For S7 Airlines from Wieden + Kennedy Amsterdam, it features cute kids…

Heineken Taps Publicis As New Creative Lead Agency 2 Weeks After W+K Exit

Assignment came without a review

Publicis Worldwide will assume lead global creative responsibilities for the Heineken brand, following the split between the world's third-largest brewer and Wieden + Kennedy two weeks ago. The Publicis Groupe network…

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