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Topic: Wieden + Kennedy

'15 Sounds Nice?' Nike Golf Has Some Fun With 14-Time Major Winner Tiger Woods

Charles Barkley, Bo Jackson also push the Vapor driver

Tiger Woods has been having a rough time for about half a decade. He's been stuck on 14 major championships since 2008, but it's good to know he can poke…

Ad of the Day: Coke Spreads Joy to Some Seriously Unlucky Coke Drinkers

Sharing is caring

Coca-Cola knows that sometimes life straight up sucks. But Coca-Cola also wants you to realize that you, sir, are not the only one with problems. This new spot from Wieden +…

Honda Teaches You to Speed Read in Three Ads That Go Faster and Faster

Ready to really step on the gas?

Honda teaches you to speed read in a series of ads which—in a nice nod to its vehicles—keep accelerating if you're up for a challenge. Apps have revolutionized speed read lately…

Accounts in Review: Royal Caribbean Gets Wanderlust After 7 Years With JWT

Incumbent agency will defend, though

Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The…

Booking.com Follows the Crazy Life of a Booking Hero in W+K's New Campaign

Accommodations that shape your destiny

Wieden + Kennedy Amsterdam goes big in its new work for Booking.com, with a 60-second spot that tells the epic story of a "booking hero" whose knack for finding the…

Accounts in Review: Roster Shops Battle for Wells Fargo's Media Prize

Scotts Miracle-Gro's search inches toward completion

Outsiders need not apply. Wells Fargo's media review involves roster shops only, pitting Omnicom Group's OMD against Interpublic Group's UM. OMD plans and buys traditional media, and UM handles digital…

Deposit Bits of Nature Into Old Spice's Weird Vending Machine, Get Even Stranger Stuff Back

Got a pinecone? Trade it for a Sega Genesis

To promote a new collection of scents—Timber, Amber and Citron—Old Spice has placed a rather generous and oddly specific machine in Grand Central Terminal's Vanderbilt Hall. Nestled behind fake pine trees…

ESPN's New SportsCenter Ad Reveals the True Identity of Katy Perry's Sharks

Trudging back to their day jobs in Bristol

Right Shark and Left Shark had great time at the Super Bowl in Arizona. (Well, one of them had a better time than the other.) But now it's back to…

Wieden + Kennedy Fills Its Other Top Creative Opening in New York

Jaime Robinson will partner with David Kolbusz

Wieden + Kennedy has finally found a partner for David Kobusz in New York.  Kobusz, a former creative leader at Bartle Bogle Hegarty in London was hired in April 2014, filling…

Accounts in Review: KFC Leaves FCB After a Decade-Long Run

Acer finds a global shop and Elevate hires MDC's Assembly

The Chicago office of FCB had a long run on Yum Brands' KFC, but after a decade, the fast-food giant is moving on. What's interesting is the new agency, Wieden…

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