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Topic: Wieden + Kennedy

4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough

Mastering technology, investing wisely are crucial steps

Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients'…

NYC Kids Enjoy a Perfect Day, Thanks to Samsung, in This Relaxed W+K Ad

With much help from their gadgets

If nothing else, Wieden + Kennedy Portland's new slice-of-life spot for Samsung is an upbeat expression of the mobile-device panopticon we live in. The spot follows a handful of photogenic New…

Ad of the Day: A Boy Impatient for Christmas Builds a Time Machine in Charming Ad for Chocolate

W+K and Milka think ahead

In this fanciful holiday ad for Mondelēz's Milka chocolate, an enterprising alpine lad just can't wait a whole month for Christmas to arrive. So, he constructs a cool steampunk-style time…

Are You a Republican Opposed to Trump? Be a Democrat for a Day, Says Wieden + Kennedy

Because not voting isn't an answer

We know, we know—it's been an exhausting, mind-boggling election season.  But did you ever consider how Republicans feel? Sure, the Democrats lost Bernie, but at least there was Hillary. Even if…

ESPN Honored the Cubs' Win With One of the Better 'This Is SportsCenter' Ads in a While

Resetting the numbers on the big board

It seems Wieden + Kennedy was pretty busy in the lead-up to the World Series. The agency's Portland, Ore., office created this lovely Cubs tribute on behalf of Nike that aired…

Here's the Lovely Salute to the Cubs That Nike Aired After the Final Out of the World Series

Goodbye to 'Someday'

Timing is everything. It was true early Thursday morning for the Chicago Cubs, who are World Series champions after 108 years of futility. And it was true for Nike, which…

Anheuser-Busch InBev Has a New U.S. Vice President of Marketing

Marcel Marcondes shifts into role as Jorn Socquet goes global

Anheuser-Busch InBev has named Marcel Marcondes as its new U.S. vice president of marketing, effective Jan. 1, 2017.  Marcondes will transition to the new role from his current position of global…

Ad of the Day: Secret's Latest Stress Test Has a Transgender Woman in a Pinch Women Know Well

Welcome to the ladies' room

Becoming a woman is hard. There's that whole awkward adolescence, then the long canyon of negotiating space—with men, in careers, with other women. It takes a while to know who…

Ad of the Day: Nike and LeBron James Open the NBA Season With a Toast to Underdogs

A salute to the ones who 'weren't supposed to be here'

The Cleveland Cavaliers opened the 2016 NBA season with a victory over the New York Knicks on Tuesday night.  LeBron James scored a triple double for the league's defending champions, but…

Wieden + Kennedy Has Been Selling 'Donald Trump's BS' Out of a Food Truck in Portland

Baloney sandwiches, with a side of fact-checking

Fact-checking Donald Trump has been a full-time job for a lot of election observers this year. And Wieden + Kennedy has been doing its part, with a food truck in…

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