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Topic: Wieden + Kennedy

Old Spice Just Made Its Weirdest Commercial Yet, and That's Saying Something

Nick DenBoer jams two old spots into an insane remix

It's been more than six years since Old Spice advertising started getting very peculiar indeed, with help from Isaiah Mustafa and, particularly, Terry Crews. But Wieden + Kennedy Portland has…

Bud Light Proudly Supports Gay Marriage in Ad Partnership With Ellen

Schumer and Rogen return to celebrate same-sex weddings

Bud Light is kicking off Pride Month with a new 30-second spot celebrating same-sex weddings. Unveiled on Wednesday via The Ellen Show's social channels, the new ad is part of Wieden…

Ad of the Day: 30 Rock Returns to Help Explain Verizon's 'Better Network'

Jane Krakowski and Jack McBrayer star in pair of W+K spots

Ever wish 30 Rock were still on the air? When members of Tina Fey's unofficial fan club last encountered Jenna Maroney and Kenneth Parcel in the series finale, the former had…

Old Spice Offers to Turn Your Run Maps Into (Questionably) Fabulous Prizes

Upload your route, see what you get

If you like mapping your runs and wish someone would reward you for your cardio cartography, Old Spice might have you covered. Old Spice Dream Runner, launched today, is a mobile…

P&G Raises the Stakes in Its Latest, Darkly Brilliant 'Thank You, Mom' Masterpiece

W+K salutes moms for their strength ahead of Rio

We're exactly 100 days out from the opening of the 2016 Olympic Games in Rio, and less than two weeks away from Mother's Day. To mark both occasions, Procter &…

Kobe Bryant Is a Maestro to the End in Nike's Quirky Musical Sendoff 'The Conductor'

W+K spot balances comedy and respect

Advertisers have been saying goodbye to Kobe Byrant, who plays his final NBA game on Wednesday night, with either comedy or drama. But Nike, which has always prided itself at balancing…

P&G's Secret Takes on Young Women's Stresses, Beginning With the Wage Gap

W+K campaign connects 'stress sweat' to generational struggles

Procter & Gamble's Secret deodorant is launching an interesting campaign from Wieden + Kennedy that looks at larger, generational reasons why young women sweat—often because of political, gender-based struggles—and not…

Nike Just Made This Remarkable Farewell Ad to Kobe Bryant in China, Where He's Revered

The retiring star even helped with the script

Love him or hate him, Kobe Bryant is a legend. In China, they mostly love him—he's made a concerted effort, with Nike, to reach out to his Chinese fans over the…

Ad of the Day: Nike Soccer Relives the Birth of a Star in Electric Spot With Blaise Matuidi

French star gets an assist from Earth, Wind & Fire

A single shining moment can inspire a lifetime of greatness. That, at least, is the driving idea behind Nike's new soccer ad, "Spark Brilliance," from Wieden + Kennedy Amsterdam. In it,…

Rory McIlroy Gets Serious in His Most Intense Nike Golf Commercial Yet

No pain, no gain

Rory McIlroy keeps a grueling schedule, but he likes it. The pro golfer stars in a new ad for Nike, from Wieden + Kennedy Portland, as he gears up in real…

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