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Topic: Wieden + Kennedy

Gap's New Celebrity Ads Tell Us to 'Dress Normal.' What Does That Mean, Exactly? Redefining the whole concept

See this Gap ad with Anjelica Huston? How would you describe her look? Stylish? Sophisticated? Exceptional? Not according to Gap, which, as you can see, chooses a more unlikely word:…

August 25, 2014, 12:38 PM EDT

You'll Be Hot and Cold on W+K's New Honda Work, and That's a Good Thing Testing the Civic in extreme temperatures

This Honda Civic campaign by Wieden + Kennedy London is cool. And pretty warm, too. The centerpiece is an engaging 30-second film that shows the freezing and thawing of a Civic…

August 21, 2014, 1:41 PM EDT

W+K Develops a Series of Underwater Apps for Sony's Waterproof Phone The life aquatic, half an hour at a time

If you ever hoped to pretend your phone were a fish or an aquatic plant, Sony would like to present its Xperia Z1S. The brand, along with Wieden + Kennedy and…

August 20, 2014, 9:18 AM EDT

Apple Beats Bud, Nike and GE to Win the 2014 Emmy for Best Commercial 'Misunderstood' takes coveted prize

Apple has had its ups and downs in advertising lately. But one recent unqualified creative success—last year's much-loved "Misunderstood" holiday spot—waltzed off with the 2014 Emmy Award for best commercial…

August 17, 2014, 1:51 PM EDT

Nike Salutes Paul George in Powerful Ad a Week After His Horrific Injury 'The best is next,' says W+K

Nike has a habit of picking its players up—with tribute ads—after major injuries. The brand did so with Kobe Bryant in 2013, and it has now released the inspiring ad…

August 8, 2014, 2:13 PM EDT

Lars Ulrich Has the Best Line in the Outtakes From Metallica's SportsCenter Ad Getting by in a post-Mariano world

Wieden + Kennedy's latest SportsCenter spot, featuring Metallica, has gotten lots of attention, and almost 800,000 YouTube views, since its debut a week ago. The veteran band visits ESPN HQ and…

July 22, 2014, 8:59 AM EDT

Social Ranking Site Creates a New Battleground for Agency Egos Pivotstack tallies audiences, and Ogilvy's on top

Does Ogilvy & Mather have the best online presence of any advertising agency in the world? Yes, according to a new site that ranks shops based on the size of…

July 18, 2014, 9:18 AM EDT

Nike Boosts Brazil's Morale After World Cup by Looking Ahead to the Olympics 'Tomorrow Starts Now'

Nike doesn't want Brazil to linger on its loss in the World Cup. Instead, the brand's new ad is aimed at pumping up the passionate nation of sports fans for…

July 17, 2014, 4:02 PM EDT

Sean Astin Is Back (Again) as Rudy in ESPN's Excellent College Playoff Promo He also had a cameo in this year's Super Bowl

A college championship that's both national and rational has long been the dream of American football fans. In fact, Rudy dreamed up the solution 40 years ago, according to this…

July 16, 2014, 5:02 PM EDT

Even the World's Least Smooth Mandroid Gets the Ladies With Old Spice Odd, sure, but is it starting to smell like Axe?

Many brands promise to make literally anyone more attractive to the opposite sex, but Old Spice takes this promise to the extreme with its new ads starring a hapless, barely…

July 14, 2014, 3:58 PM EDT

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