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Topic: Wieden + Kennedy

Levi's Is Looking to Keep Things Light With Fun-Focused New Ad Campaign CMO says too many fashion brands are 'overly serious'

Levi's is trying on a simple, straightforward message in its first big push since reuniting with longtime agency FCB (and also hiring The House Worldwide) in February. Unveiling a global campaign…

July 2, 2014, 10:39 AM EDT

Old Spice Scores With World Cup Ad Full of Screaming Terry Crews meets his double in Brazil

Old Spice scores another goal with Terry Crews, this time for the World Cup. The brand would like you to know it's now available in Brazil, and it's a good time…

June 18, 2014, 2:17 AM EDT

Coke Wants You to Float Away to Happy Land on Another Impossibly Sweet Ad Follow the red balloon

Coca-Cola's ad strategy basically comes down to bombarding you with joy and togetherness, and a new animated spot from Wieden + Kennedy continues that tradition. A boy bumps into a girl…

May 29, 2014, 8:16 AM EDT

ESPN Celebrates the Weird, Wonderful Time Warp That Happens During the World Cup Day or night, you're on Brazil time

We're only 16 days away from the start of the World Cup. And ESPN—which will present all 64 matches of the quadrennial tournament across the ESPN, ESPN2 and ABC networks—released…

May 27, 2014, 3:52 PM EDT

Heineken Distracts Women With Shoe Sale So Men Can Watch Soccer in Peace W+K's plan for Champions League final

Evidently not worried about cries of sexism, Heineken has organized a giant shoe sale in Brazil this Saturday—so that women will flock to it and leave their boyfriends and husbands…

May 22, 2014, 2:56 PM EDT

Coca-Cola Unveils First TV Ad Made Completely With User-Generated Content Teens show what a sip of the soda feels like

Here's a first for Coca-Cola—a TV commercial comprised entirely of short video clips made by fans (aside from some very brief animations). The spot, produced by Wieden + Kennedy and set…

May 20, 2014, 11:59 AM EDT

Wieden + Kennedy Wasted This Client's Money on Awful Ads, but That Was the Point Billboard made of hair, anyone?

Hiring a fashion designer to make a T-shirt for a rat. Sponsoring a soccer team best known for its embarrassing losses. These seem like particularly odd ways to spend an…

May 19, 2014, 11:48 AM EDT

Old Spice Lets Its Fingers Do the Walking in Real-Time Twitter Campaign 'How many fingers am I holding up?'

Idle hands are the devil's playthings, and those hands look particularly evil when they have 14 fingers or the heads of chickens. Earlier today, Old Spice posed a simple question on…

May 8, 2014, 4:43 PM EDT

The World Cup Is All Anyone Wants to Talk About in ESPN's New Ad W+K starts the conversation

If World Cup fever is getting to you, well, you're not alone. This new 30-second spot from Wieden + Kennedy in New York, shot mostly in New York, shows American soccer…

May 2, 2014, 12:52 PM EDT

Woman Actually Enjoys a Vacation Without a Man Around in Booking.com Ad It's a great feeling to be Brianless

A woman's love for her boyfriend is compared to her love for resort amenities while vacationing without him in Wieden + Kennedy Amsterdam's latest ad for Booking.com. The man doesn't fare…

April 28, 2014, 2:20 PM EDT

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