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Topic: The White House

Moving at the Speed of the Screen Video has become the new daypart

Marketers have long recognized the incredible power of video to sell a product, brand or service. Yet at an ever-increasing pace, consumers are shifting away from the No. 1 vehicle…

October 27, 2014, 12:02 AM EDT

Get Ready for Glenn Beck Rants and Hot Tracks in Your Twitter Feed Messaging site adds sound

Twitter has sound. Now you’ll be hearing popular music DJ David Guetta tracks in your feed and Glenn Beck rants, because the messaging platform enabled audio clips. The microblogging powerhouse announced…

October 17, 2014, 1:35 PM EDT

How One Agency's Insight Into Millennials Helped It Win the White House as a Client Mekanism's offer to get involved sparked the 'It's on Us' campaign

Sometimes asking the right question can land you at the White House. At least, that's what independent creative agency Mekanism learned earlier this year.  On Friday in the Southeast wing of…

September 23, 2014, 6:04 AM EDT

White House Worried About Use of Big Data to Discriminate Report on privacy due out this week

The White House report on big data and privacy, due out this week, will call out the potential use of big data as a way to discriminate or take advantage…

April 28, 2014, 11:34 AM EDT

How Samsung and David Ortiz Roped the President Into a Promotional Selfie Obama photo was a planned social stunt

Has Samsung gone selfie crazy? The smartphone maker behind the Oscar selfie tweeted 'round the world has now brought President Barack Obama unwittingly into its marketing act. Unbeknownst to the leader of…

April 2, 2014, 2:41 PM EDT

Privacy Groups Urge White House to Solicit Public Comment on Big Data 25 orgs sign

Privacy advocates and civil liberties groups are pushing the White House to accept public comments during its review of big data and the future of privacy as prescribed by President…

February 10, 2014, 2:07 PM EST

Adweek’s Klara Debuts History Book 'Perspective' writer shifts his critical eye to the White House

Robert Klara writes about the history of advertising in our pages—in fact, he authors the Perspective department each week. But Klara also writes about American history in his new book…

October 21, 2013, 11:06 PM EDT

Helen Thomas, Pioneering White House Correspondent, Dies Covered presidents from Kennedy to Obama

Helen Thomas, the pioneering White House correspondent who was known for putting presidents on the hot seat and her signature signoff at press conferences, “Thank you, Mr. President,” died Saturday…

July 20, 2013, 8:11 PM EDT

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