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Topic: The White House

Why Are There Errors in the White House Logo, and How Did They Get There?

A conspiracy theory from a design agency that worked on it

The White House doesn't publicize changes to its brand identity. But something fishy has been going on with its logo over the past decade, according to a design agency that…

Despite Its Dark Side, the Internet Still Gives the White House’s CTO Hope

Megan Smith on the Web’s power to solve problems

  brightcove.createExperiences(); The White House's chief technology officer, Megan Smith (who technically works for the Office of Science and Technology Policy), may…

SnappyTV Powers Twitter's Video Strategy for Everything From March Madness to the President

7 clips that show how live TV gets online fast

If you see clips of buzzer-beaters from Turner Sports properties in your Twitter feed after the March Madness tips off tomorrow, you can thank SnappyTV for the excitement. Such moments…

White House's Powerful New PSA Implores Men to Stop Sexual Assault Before It Happens

Part of 'It's on Us' campaign

The White House's new PSA is a call to action for men who see sexual assault about to happen, and asks them to do something to stop it. As part of…

Moving at the Speed of the Screen

Video has become the new daypart

Marketers have long recognized the incredible power of video to sell a product, brand or service. Yet at an ever-increasing pace, consumers are shifting away from the No. 1 vehicle…

Get Ready for Glenn Beck Rants and Hot Tracks in Your Twitter Feed

Messaging site adds sound

Twitter has sound. Now you’ll be hearing popular music DJ David Guetta tracks in your feed and Glenn Beck rants, because the messaging platform enabled audio clips. The microblogging powerhouse announced…

How One Agency's Insight Into Millennials Helped It Win the White House as a Client

Mekanism's offer to get involved sparked the 'It's on Us' campaign

Sometimes asking the right question can land you at the White House. At least, that's what independent creative agency Mekanism learned earlier this year.  On Friday in the Southeast wing of…

Celebrities Join White House PSA Against Sexual Assault

'Help her ... never blame her'

The White House has issued a new PSA empowering people to stand up against sexual assault as part of its "1 Is 2 Many" campaign. Seeing President Barack Obama, Vice President…

White House Worried About Use of Big Data to Discriminate

Report on privacy due out this week

The White House report on big data and privacy, due out this week, will call out the potential use of big data as a way to discriminate or take advantage…

How Samsung and David Ortiz Roped the President Into a Promotional Selfie

Obama photo was a planned social stunt

Has Samsung gone selfie crazy? The smartphone maker behind the Oscar selfie tweeted 'round the world has now brought President Barack Obama unwittingly into its marketing act. Unbeknownst to the leader of…

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