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Topic: Wheat Thins

Twitter Tells Brands They Can Reach 30% of Their Followers for Free Sharing new stats with marketers

Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent…

July 11, 2014, 4:42 PM EDT

Will Programmatic Advertising Take Over TV? Point, counter-point by Adweek experts

Illustration: Alvaro Dominguez YES Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and…

June 24, 2014, 6:08 AM EDT

Ad for Popped Wheat Thins Has the World's Slowest Airborne Police Chase He's getting away!

Wheat Thins revisits the golden age of ballooning in this weird spot from New York agency Being for the cracker brand's new air-popped snacks. Why they went with cops trying to…

April 10, 2014, 2:18 PM EDT

Mondelēz Teams With Twitter to Better Its Global Real-Time Marketing Social giant embeds itself within CPG's marketing teams

Mondelēz International has inked a global partnership with Twitter to improve the consumer-packaged-goods giant's real-time marketing around the world. Twitter will supply regional teams for Mondelez's tweets-based efforts in Brazil, India,…

September 12, 2013, 2:50 PM EDT

Ad of the Day: Wheat Thins People (and puppets) go crackers for the Nabisco snack in Being's latest spots

Wheat Thins has a sense of humor. Stephen Colbert famously mocked, on the air, the exhaustive memo he had gotten from Nabisco detailing exactly how Wheat Thins should be presented on…

April 3, 2013, 12:46 PM EDT

Tracy Morgan, Alex Trebek Do Their Thing for Wheat Thins Follow-up to Stewie spot

Stewie from Family Guy has given way to Tracy from 30 Rock and Alex from Jeopardy! in the latest TV ads for Kraft's Wheat Thins from ad agency Being. Like…

March 26, 2012, 7:08 AM EDT

MediaVest Places Kraft With Key MTV Network Shows Stephen Colbert on Wheat Thins: 'Tonight, we have a product that is too important.'

You think you know Wheat Thins?" Stephen Colbert asked his audience last night on The Colbert Report. "[Bleep] you. [Bleep] you and the cracker you rode in on." The joke,…

February 24, 2012, 5:42 PM EST

Ad of the Day: Wheat Thins Brian and Stewie from 'Family Guy' argue over the snack food's name

For its latest spot from ad agency Being in New York, Wheat Thins has enlisted a famous pair of spokes-cartoons: Brian and Stewie from Family Guy. And since Wheat Thins'…

January 12, 2012, 1:49 PM EST

Wheat Thins nabs ad hater in latest ambush

When Wheat Thins went after people last summer who were talking smack about the brand on Twitter, there was understandable skepticism about whether the whole thing was a set-up. The…

January 26, 2011, 2:40 PM EST

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