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Topic: Werner Herzog

An Unexpected Journey With Werner Herzog

'Lo and Behold' celebrates the digital connection that defines us

In the rainforest. Wearing a bandana and a loincloth, and wielding a chainsaw instead of a machete, he knew exactly what to do." Werner paused and took a sip of…

Why Marketers Must Move Beyond 'Branded Content' and Create Entertainment

The Lego Movie and Marvel are perfect examples

As audiences migrate to commercial-free streaming platforms, more and more brands are looking to engage consumers through entertaining original programming. And the entertainment world has caught on to that reality. Rupert…

Adweek's Top 10 Commercials of the Week: Aug. 9-16

Warby Parker goes pretentious, Jell-O gets depressed, and Coca-Cola pushes healthy habits

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