Weight Watchers | Adweek

Topic: Weight Watchers

Ad of the Day: Weight Watchers Chew on this weird, mouthy French campaign from Fred & Farid

While American viewers are being subjected to Charles Barkley in Weight Watchers commercials, the French are getting something even weirder—an artful yet off-putting campaign from Fred & Farid featuring colorful,…

January 18, 2012, 3:49 PM EST

Leaders Offer Myriad Lessons at ANA Conference Replies to same question range from instructive to cheeky

As many times Bob Liodice asked the question, he got a different answer. When questioning presentators today at the Association of National Advertisers' conference in Phoenix, Liodice, the group's CEO, asked…

October 22, 2011, 8:56 AM EDT

Men Try Not to Laugh About Joining Weight Watchers

After seeing gains in membership among men, Weight Watchers is making a concerted effort to reach the obese bro-dude in your life. But where Nutrisystem and Jenny Craig have spokesmen…

April 26, 2011, 8:22 AM EDT

Ghostly figures give Weight Watchers a try

Weight Watchers has introduced a campaign that unintentionally fuses elements from a few other recent AdFreak favorites. Mix the health-conscious public nudity of Blue Shield of California with the socially…

September 12, 2008, 7:18 AM EDT