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Topic: Weight Watchers

Jenny Craig's New CMO Dishes on Leading 'Challenger' Brand

Leesa Eichberger emphasizes social engagement

Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche. Eichberger's two-decade marketing resume entails a dozen years in…

Jessica Simpson in Weight Watchers Ad: 'I'm Not a Supermodel'

Struggle to lose post-baby pounds

Jessica Simpson has been very public about wanting to lose her pregnancy weight now that her baby is out in the world. And in her new Weight Watchers ad, she…

Charles Barkley Shows Off His Curves in Drag for Weight Watchers

Punishment for his TNT gaffe?

Now that Sir Charles Barkley isn't fat anymore, he's got way more time to dress in drag. Barkley put on a halter dress and wig for Weight Watchers' upcoming "Lose…

Ad of the Day: Weight Watchers

Chew on this weird, mouthy French campaign from Fred & Farid

While American viewers are being subjected to Charles Barkley in Weight Watchers commercials, the French are getting something even weirder—an artful yet off-putting campaign from Fred & Farid featuring colorful,…

Leaders Offer Myriad Lessons at ANA Conference

Replies to same question range from instructive to cheeky

As many times Bob Liodice asked the question, he got a different answer. When questioning presentators today at the Association of National Advertisers' conference in Phoenix, Liodice, the group's CEO, asked…

Men Try Not to Laugh About Joining Weight Watchers

After seeing gains in membership among men, Weight Watchers is making a concerted effort to reach the obese bro-dude in your life. But where Nutrisystem and Jenny Craig have spokesmen…

Ghostly figures give Weight Watchers a try

Weight Watchers has introduced a campaign that unintentionally fuses elements from a few other recent AdFreak favorites. Mix the health-conscious public nudity of Blue Shield of California with the socially…

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