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Upworthy Touts New Metric [Updated] Eschews page view for 'total attention'

Upworthy, the social cause driven content upstart, says the page view is a lousy metric. It also believes that time spend doesn't cut it either when it comes to gauging…

February 6, 2014, 9:00 AM EST

Business Insider's Slideshows Are Now Ads, Too Publisher unveils gallery-takeover units

Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the…

March 28, 2013, 12:08 AM EDT

Demand Media's 2-Year-Old Fashion Tips Once endorsed by Tyra Banks, TypeF is nearly dormant

This is what it looks like when a website dies. Sort of. When TypeF.com launched in March 2011 in partnership with former model Tyra Banks, expectations were high. The site was…

February 21, 2013, 1:10 PM EST

Huffington Post Loses Executive Editor Tim O'Brien Leaving to focus on book deal

Arianna's right hand is out at The Huffington Post. Huffington announced today via company memo that Tim O'Brien, executive editor of the online publisher, will be leaving the site to work…

February 19, 2013, 1:23 PM EST

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