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Topic: Weather Channel

Former DISH Executive Takes the Reins at The Weather Channel

Tasked with overseeing a new, 'fully integrated' TV group

The Weather Company is shaking up its management ranks and bringing in former DISH Network executive Dave Shull to operate a "newly formed, fully integrated division" called The Weather Channel…

Tide's Shark Week Twitter Vine Is Bloody Good

Volkswagen, Weather Channel also jump

When oceanic imagery is already built into your brand name—as with, say, Tide—you probably don't have to worry about jumping the Shark Week. And yet marketers of the Procter & Gamble…

A Tumblr Ad Exchange Is Inevitable, Say Industry Players

Yahoo needs to monetize, and buyers want pure exchanges

Since acquiring Tumblr for $1.1 billion, Yahoo CEO Marissa Mayer has hinted at launching an ad exchange for her new social media property. But will increased advertising cause typical Tumblrs,…

Twitter's TV Ad Targeting Uses 'Video Fingerprinting'

New system could boost Promoted Tweets' effectiveness

Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" technology. Via a data dashboard, digital marketers can…

Weather Channel Aims Strange Twitter Gimmick at Storm Chasers

#TornadoWeek effort is unusual—even for social media

The Weather Channel may be pushing the strangest Twitter marketing gimmick yet. The media company is encouraging people on the social site to tweet messages with the #tornadoweek hashtag, which…

Weather Channel Aims Twitter-Powered Tornado Winds at Its Helpless Interns

Blow them away with your tweets

Intern abuse is always good fun. The Weather Channel is celebrating the beginning of Tornado Week today by putting its interns in a room and blowing powerful winds at them,…

Video Gallery: Live From Hurricane Sandy

TV news reporters get a little 'swept away' in coverage of fierce storm

TV news reporters—especially those of the meteorological persuasion—are the first to admit they live to cover severe weather. Flying into action nearly as fast as police, fire and emergency services…

Weather Channel's Mobile Pitch for Barack and Mitt

Jumptap partnership aims to draw election dollars this fall

Few brands have ramped up their mobile monetization efforts this summer more than The Weather Channel, and now the publisher is taking aim at political advertising money going into the…

Six Questions: David Kenny

The Weather Channel chief sees blue skies ahead

Six Questions: David Kenny

Viewers Spend Weekend Glued to Weather Channel

Wind-blown reporters draw ratings

This past weekend, as Hurricane Irene made her way up the Eastern Seaboard from North Carolina through New England, millions of residents—the ones with power, at least—turned to local and…

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