Topic: Weather Channel

Tide's Shark Week Twitter Vine Is Bloody Good Volkswagen, Weather Channel also jump

When oceanic imagery is already built into your brand name—as with, say, Tide—you probably don't have to worry about jumping the Shark Week. And yet marketers of the Procter & Gamble…

August 5, 2013, 1:54 PM EDT

A Tumblr Ad Exchange Is Inevitable, Say Industry Players Yahoo needs to monetize, and buyers want pure exchanges

Since acquiring Tumblr for $1.1 billion, Yahoo CEO Marissa Mayer has hinted at launching an ad exchange for her new social media property. But will increased advertising cause typical Tumblrs,…

June 5, 2013, 3:52 PM EDT

Twitter's TV Ad Targeting Uses 'Video Fingerprinting' New system could boost Promoted Tweets' effectiveness

Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" technology. Via a data dashboard, digital marketers can…

May 23, 2013, 12:02 PM EDT

Weather Channel Aims Strange Twitter Gimmick at Storm Chasers #TornadoWeek effort is unusual—even for social media

The Weather Channel may be pushing the strangest Twitter marketing gimmick yet. The media company is encouraging people on the social site to tweet messages with the #tornadoweek hashtag, which…

April 29, 2013, 5:57 PM EDT

Weather Channel Aims Twitter-Powered Tornado Winds at Its Helpless Interns Blow them away with your tweets

Intern abuse is always good fun. The Weather Channel is celebrating the beginning of Tornado Week today by putting its interns in a room and blowing powerful winds at them,…

April 29, 2013, 3:38 PM EDT

Video Gallery: Live From Hurricane Sandy TV news reporters get a little 'swept away' in coverage of fierce storm

TV news reporters—especially those of the meteorological persuasion—are the first to admit they live to cover severe weather. Flying into action nearly as fast as police, fire and emergency services…

October 30, 2012, 2:11 PM EDT

Weather Channel's Mobile Pitch for Barack and Mitt Jumptap partnership aims to draw election dollars this fall

Few brands have ramped up their mobile monetization efforts this summer more than The Weather Channel, and now the publisher is taking aim at political advertising money going into the…

July 31, 2012, 2:06 PM EDT

Six Questions: David Kenny The Weather Channel chief sees blue skies ahead

Six Questions: David Kenny

May 2, 2012, 5:32 PM EDT

Viewers Spend Weekend Glued to Weather Channel Wind-blown reporters draw ratings

This past weekend, as Hurricane Irene made her way up the Eastern Seaboard from North Carolina through New England, millions of residents—the ones with power, at least—turned to local and…

August 29, 2011, 9:45 AM EDT

As Irene Approaches, Weather Channel Braces for Ratings Storm scare has benefits

In the community of media-world meteorologists, there seem to be two distinct schools of thought on how to report a hurricane. The Weather Channel sees a massive ratings bump in times…

August 26, 2011, 7:06 AM EDT