Topic: Weather Channel
The Weather Channel may be pushing the strangest Twitter marketing gimmick yet. The media company is encouraging people on the social site to tweet messages with the #tornadoweek hashtag, which…
Intern abuse is always good fun. The Weather Channel is celebrating the beginning of Tornado Week today by putting its interns in a room and blowing powerful winds at them,…
TV news reporters—especially those of the meteorological persuasion—are the first to admit they live to cover severe weather. Flying into action nearly as fast as police, fire and emergency services…
Few brands have ramped up their mobile monetization efforts this summer more than The Weather Channel, and now the publisher is taking aim at political advertising money going into the…
This past weekend, as Hurricane Irene made her way up the Eastern Seaboard from North Carolina through New England, millions of residents—the ones with power, at least—turned to local and…
In the community of media-world meteorologists, there seem to be two distinct schools of thought on how to report a hurricane. The Weather Channel sees a massive ratings bump in times…
A tie-in with the Weather Channel was a no-brainer for Sony's new animated children's movie Cloudy With a Chance of Meatballs, in which a small town is pummeled by food…
