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Topic: wearable devices

Sunglass Hut Focuses on Virtual Shopping and Google Glass Technology

Customers won't need to enter a store to buy glasses

Sunglass Hut's senior director of marketing Todd Borgerson caught up with Adweek at the Omnicom Media Group party on the eve of the Consumer Electronics Show to talk about the…

Search Is Only at 5% of Its Potential, Google Exec Tells Cannes

Nikesh Arora says tech innovation is about to surge forward

CANNES, France—For all Google's accomplishments in the 16 years since its founding, the tech giant feels it has barely scratched the surface of its potential, even in a core area…

How One Simple Bracelet Boosted an Entire Country's Blood Donations by 335%

A handy device, a life-saving message

Every marketer in the world dreams of creating something useful, accomplishing a noble goal and scoring huge results. Here's a project that nailed all three. Y&R Moscow recently partnered with Azerbaijani…

Ad Agency Creates Jewelry Meant to Combat Sexual Assault

But does it normalize rape as a fact of life?

When JWT Singapore was tapped by the Association of Women for Action and Research (Aware) to create an educational campaign about date rape, the agency decided to go in a…

Sorting Through the Streaming Music Universe

Who will survive such a crowded marketplace?

While the Internet of Things takes center stage when we talk about connectivity, the future of streaming music presents consumers with a whole new set of opportunities and challenges as…

Wearable Tech Is the New Social at SXSW

Attendees discuss the future of devices

Wearable devices are giving SXSW Interactive veterans something new to talk about this year—thankfully. The tech-based conference has been dominated by conversations about social media and mobile in recent years,…

Connected Cars Intersecting With Wearable Tech: The New Mobile Marketing?

SXSW looks down the road

Is it possible that so-called connected cars will soon customize an owner's vehicular experience according to data such as if the person starts the engine at certain times of the…

Federal Agents Descend on Google Glass Wearer

Dragged off in middle of movie for harmless gadget

Federal agents interrogated a Google Glass enthusiast for wearing his computerized eyewear in a movie theater, according to reports. The Department of Homeland Security's U.S. Immigration and Customs Enforcement arm questioned…

Ad of the Day: Samsung Unwraps Awesomely Bad Smartwatch Spot

Meet the Galaxy Geardo

This new Samsung web ad introduces us to a new brand of technology stalker: Meet the Galaxy Geardo. He's the epitomy of what frightens people about the wearable future, made…

Check Out This Google Glass Diary With Videos and Photos

Detailed perspective reveals 'wow' factors and disappointments

Since Google in February revealed its potentially revolutionary mobile product, Google Glass, everyone from tech players to media giants to marketers have been eagerly waiting to see what the device…

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