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Topic: WBEZ

Why These New Podcast Measurement Tools Are Music to Advertisers' Ears

Faulty technology is inflating numbers

It's not just the TV industry that's having fits trying to find the best way to measure its disparate audience. With the resurgence of podcasts, audio content creators are turning…

NPR Station Urges Listeners to Have Sex and Make More Listeners

Keeping public radio in the family

Chicago's NPR station, WBEZ, is making a more intimate appeal than usual during its current membership drive. Rather than simply asking you for a few bucks, the station is asking…

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