Topic: Watches
If there’s a branding equivalent of reaching nirvana, Rolex has done it. The 108-year-old brand is so famous, so coveted, it’s virtually synonymous with the luxury watch category, if not…
"Hey, potential customer, you're gonna DIE! Wanna buy a wristwatch?" That's basically the message of this "Days to Live" campaign from Crispin Porter + Bogusky promoting Diesel's Timeframes line. Answering…
In the long history of celebrity endorsements (Mark Twain, let us remember, was plugging Great Mark Cigars as early as 1875), brands have learned that while a famous face is…
One of the lesser known dogfights of the branding world happens to belong to one of its most refined sectors: luxury wristwatches. And the brinkmanship is not about what you'd…
Celebrity descendants are standard fare in the fashion world, with the assumption being that they're spoiled brats coasting on the family name. Not so with Marlon Brando's grandson, Tuki Brando,…
This is pretty badass. Formula One racing boss Bernie Ecclestone was recently attacked by four muggers who stole his pricey Hublot watch, among other things. Ecclestone, 80, who was badly…
