Topic: warner music

Twitter's TV Ad Targeting Uses 'Video Fingerprinting'

New system could boost Promoted Tweets' effectiveness

Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" technology. Via a data dashboard, digital marketers can…

FTC Charges Artist Arena With Violating Kids' Online Privacy

Fan sites like gathered personal data without permission

The Federal Trade Commission filed suit against Warner Music’s Artist Arena—which operates fan sites for performers such as Justin Bieber, Selena Gomez, Demi Lovato and Rihanna—for violating the online privacy…

Universal and Sony Buy EMI for $4.1 Billion

Record company splits in two

One of Britain’s most famous record companies, EMI, has been bought in two deals with Sony and Vivendi’s Universal Music. The company will now be split into two divisions. Universal…

Virgin Media Close to Deal for Digital Music Service

A trial could launch as early as this summer

In early 2009, Virgin Media announced that it was planning an unlimited music download subscription service in partnership with Universal Music, but none of the other major labels signed on.…

Vevo Crosses the Atlantic

Music video site taps U.K. audience

Vevo, the U.S. music industry’s online video darling, is bringing its act across the pond. The website, a collaboration between Universal Music and Sony Music, expects to be profitable in…