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Topic: Walmart

This Content Marketer Also Produces Documentaries Omelet works for AT&T, HBO, Red Bull

Specs Who (From left) Naj Allana, CFO; Ryan Fey, co-founder, chief brand officer; Sarah Anderson, CCO; Don Kurz, chairman, CEO; Mike Wallen, evp, content and development; Victoria Guenier, head of production;…

May 21, 2014, 9:29 PM EDT

Twitter-Amazon Deal May Get Retailers Into Hijacking Mode Let the #AmazonCart Promoted Tweet bids begin

Amazon and Twitter are going to make shopping easier on the latter's social media platform. When Twitter users observe a tweet that moves them to purchase, they can reply with…

May 5, 2014, 1:12 PM EDT

Turner Taps Donna Speciale to Oversee Integrated TV, Digital Sales Restructuring squeezes out CNN vet Greg D’Alba

On the eve of the 2014-15 upfront, Turner Broadcasting System has begun making sweeping changes in the structure of its ad sales unit, and as a result, one well-respected veteran will…

March 25, 2014, 2:28 PM EDT

Adweek's Top 5 Commercials of the Week: March 14-21 Inspiring stories from across the globe. Vote for your favorite spot

Life is full of challenging things. It's hard to raise a child with special needs. It's hard to overcome one's learning disabilities. It's hard to give voice to the voiceless.…

March 21, 2014, 9:17 AM EDT

Ad of the Day: Walmart Surprises Everyone With a Truly Inspiring Ad Meet Patrick, a hero of an American worker

Walmart has been called many things in recent years. Inspirational has not often been one of them. But the retailer's recent pledge to buy $250 billion in products made in America…

March 20, 2014, 10:23 AM EDT

LeBron Helps Samsung Videos Score in Another 'Galaxy' Brand is No. 1 on the charts again

Samsung Galaxy can do no wrong, it seems, when joining forces with the sports world. For the second week in a row, the electronics brand tops the VideoWatch/VidIQ YouTube brand…

February 28, 2014, 6:00 AM EST

Infographic: Home Improvement Shoppers Use Online Video More Than TV A lot of how-to, but plenty of ads as well

Tremor Video commissioned Millward Brown Digital and Frank Magid Associates to look at two years of online behaviors for two million Americans. Focusing on a subset of home improvement shoppers, the…

February 17, 2014, 7:22 AM EST

Saatchi Breaks First Work for Walmart on the Olympics Ads tout retailer's push to create U.S. manufacturing jobs

A Walmart campaign breaking during NBC's broadcast of the Winter Olympics comes from a new roster shop, Saatchi & Saatchi, the retailer has confirmed. The campaign centers around Walmart's drive to…

February 7, 2014, 3:45 PM EST

This Social Marketing Firm Has Revolutionized How to Tweet Against the Competition Human touch, scaled by technology

Specs Who Peter Friedman, chairman and CEO; Jenna Woodul, evp and chief community officer What Social marketing agency Where San Jose, Calif. Though it’s been around since 1996, LiveWorld has adroitly adapted to an…

February 6, 2014, 6:24 AM EST

Can LivingSocial Bounce Back? CMO Barry Judge says this is its best holiday season ever

After 13 years at retailer Best Buy, Barry Judge last February joined LivingSocial as marketing chief, right around the time the daily-deals site looked like a sinking ship. Industry watchers…

December 16, 2013, 10:26 PM EST

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