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Topic: Walmart

Ad of the Day: Walmart Surprises Everyone With a Truly Inspiring Ad Meet Patrick, a hero of an American worker

Walmart has been called many things in recent years. Inspirational has not often been one of them. But the retailer's recent pledge to buy $250 billion in products made in America…

March 20, 2014, 10:23 AM EDT

LeBron Helps Samsung Videos Score in Another 'Galaxy' Brand is No. 1 on the charts again

Samsung Galaxy can do no wrong, it seems, when joining forces with the sports world. For the second week in a row, the electronics brand tops the VideoWatch/VidIQ YouTube brand…

February 28, 2014, 6:00 AM EST

Infographic: Home Improvement Shoppers Use Online Video More Than TV A lot of how-to, but plenty of ads as well

Tremor Video commissioned Millward Brown Digital and Frank Magid Associates to look at two years of online behaviors for two million Americans. Focusing on a subset of home improvement shoppers, the…

February 17, 2014, 7:22 AM EST

Saatchi Breaks First Work for Walmart on the Olympics Ads tout retailer's push to create U.S. manufacturing jobs

A Walmart campaign breaking during NBC's broadcast of the Winter Olympics comes from a new roster shop, Saatchi & Saatchi, the retailer has confirmed. The campaign centers around Walmart's drive to…

February 7, 2014, 3:45 PM EST

This Social Marketing Firm Has Revolutionized How to Tweet Against the Competition Human touch, scaled by technology

Specs Who Peter Friedman, chairman and CEO; Jenna Woodul, evp and chief community officer What Social marketing agency Where San Jose, Calif. Though it’s been around since 1996, LiveWorld has adroitly adapted to an…

February 6, 2014, 6:24 AM EST

Can LivingSocial Bounce Back? CMO Barry Judge says this is its best holiday season ever

After 13 years at retailer Best Buy, Barry Judge last February joined LivingSocial as marketing chief, right around the time the daily-deals site looked like a sinking ship. Industry watchers…

December 16, 2013, 10:26 PM EST

Amazon Is Among Pinterest's Best Retailers for the Holidays Walmart and Apple trail badly, per researcher

Amazon has been among the most popular holiday season e-retailers for passed-along Pinterest content, drawing more than 16,300 pins/shares a week since Thanksgiving, per Searchmetrics' research. The German marketing vendor studied…

December 12, 2013, 4:15 PM EST

NBC Hits the High Notes With The Sound of Music Live! First live TV musical in 56 years draws huge ratings

The halls of 30 Rock on Friday morning were alive with the sound of cheering, as NBC’s live staging of a 54-year-old Rodgers and Hammerstein musical delivered Alpine ratings. According to…

December 6, 2013, 12:48 PM EST

10 Brands That Changed the World [Video] They don't just influence our spending habits, they tell us who we are

10 Brands That Changed the World [Video]

November 20, 2013, 9:59 AM EST

10 Brands That Changed the World They don’t merely influence our spending habits, they determine who we are

From fast food to fast fashion, a glass telephone to plastic money, some brands don't merely influence our spending habits—they determine who we are. All are household names, not just…

November 17, 2013, 9:53 PM EST

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