Topic: Walmart

Starcom MediaVest Lays Off 80 Employees in a Move to Restructure

News follows loss of Walmart's North American business

Starcom MediaVest Group laid off 80 employees today. The Publicis Groupe agency said the layoffs were simply part of a larger, routine restructuring plan and not as a result of…

Walmart Pulls Its North American Account From MediaVest

More bad news for Publicis Groupe

The hits keep on coming: MediaVest has lost Walmart, one of its largest North American accounts. In the last six months, the Publicis Groupe network has lost lead North American…

Walmart Will Close All 102 of Its Smaller 'Express' Stores

Review found those customers still relied on Supercenters

Walmart will shutter 102 of its smaller stores, known as Walmart Express, as it looks to strengthen its Supercenters. The Bentonville, AR-based company will be closing 269 stores total, with…

Walmart Promotes Tony Rogers to U.S. CMO as Stephen Quinn Retires

Retailer also brings on a Target veteran to consult

Walmart today said Tony Rogers, who has served as the chain's chief marketing officer in China, would succeed its U.S. CMO Stephen Quinn after the latter retires next month. In that…

As Its CMO Departs, Walmart Turns to Former Target Marketer

Michael Francis will step in when Stephen Quinn retires

Next month, Walmart, the world's largest retailer, will turn to former Target Stores marketer Michael Francis to boost the chain's image as its longtime U.S. CMO, Stephen Quinn, steps down. Quinn,…

Global Agency of the Year: Grey's Work Sparked Cultural Conversations Worldwide

And brought home a mountain of awards

Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the…

Walmart Is Urging People Everywhere to Do This One Simple Thing for Veterans

Saatchi promotes 'Greenlight a Vet'

Former U.S. military personnel discuss the challenges of transitioning back to civilian life in a series of straightforward yet stirring short videos from Saatchi & Saatchi New York promoting Walmart's…

Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season

Automation and targeting find fans at all budget levels

Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever. And while major brands have used big data for a…

4 Brands Whose Creative Approaches to Mobile Marketing Are Getting Big Results

Google updates best-practice 'playbook'

Did you know that 67 percent of smartphone shoppers will switch to a competitor's site if the checkout process takes too long? That's one of a handful of stats Google…

Could Target's Move Away From Gender-Based Signs Kick-Start a Trend?

Yes, but not the one you think

Late last week Target announced it will phase out some gender-based signs in its stores, specifically in the toy and bedding aisles. Giving shoppers a more gender-neutral experience seems to be…