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Topic: Walmart

Converse Goes to Court to Challenge Chuck Taylor Look-Alikes But experts say it's tough to prove infringements in design

Converse has filed 22 separate lawsuits in U.S. District Court that accuse 31 companies of infringing on its classic Chuck Taylor All Star design. In addition, the brand has complained to…

October 15, 2014, 3:06 PM EDT

Saatchi’s New CEO Doesn’t Want to Pick Apart the Past But Robert Senior faces issues that date back years

Robert Senior doesn’t like to dwell on the past, yet many of the challenges he’ll face as Saatchi & Saatchi’s next global CEO date back several years. The churn in the…

October 6, 2014, 8:19 AM EDT

Can Apple Win Over Retailers With Its Digital Wallet? Walmart already is snubbing Apple Pay

Launching a revolutionary digital wallet is going to prove challenging even for Apple as it lobbies retailers large and small to invest in the technology. Just two days after Apple debuted…

September 11, 2014, 12:02 PM EDT

How Having Higher Income Affects How Men Spend and Consume Media Rich guys are more likely to see newspaper, TV ads

Men tend to spend money on the same goods and services regardless of wealth, but the rich are roughly twice as likely to take a luxury vacation and eat organic,…

September 10, 2014, 9:17 AM EDT

Predictive Data Boosts Social Messaging by 91% Helps media and entertainment brands the most

Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found…

August 19, 2014, 11:27 AM EDT

This Shop Turns Sunday Circulars Into Hyperlocal Mobile Ads Crisp Media does it for the likes of Walmart and McDonald’s

Specs Who (From left) Xavier Facon, chief technical officer and founder; Tom Jones, chief revenue officer; Stacey Hafers, chief financial officer; and Jason Young, chief executive officer What Mobile ad-tech provider Where New…

July 30, 2014, 9:52 PM EDT

These 5 Dynamic Duos Are Nailing Digital Marketing Winning CMO-exec pairings at GE, Taco Bell, Walmart, Dell and Levi's

Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly monitor his brand’s real-time messaging. But…

July 28, 2014, 8:15 PM EDT

Starbucks Looks to Share Its App Payment System With Other Retailers Smartphone transactions supplied 15% of U.S. revenue in Q3

Starbucks CEO Howard Schultz revealed that his company had amassed nearly 12 million active monthly mobile users in the U.S. and Canada during the brand’s third-quarter earnings call on Thursday.…

July 25, 2014, 9:54 AM EDT

Want to Spot Rich People? Head to Walmart Why wealthy shoppers are slumming it

It’s a statistical fact that wealthy shoppers rave about the pampering they receive at upscale retailers like Neiman Marcus, Lord & Taylor and Barneys. But here’s a question to ponder:…

July 11, 2014, 12:23 PM EDT

Digital Video Ads That Make You Want to Click Format continues to get more interactive

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and…

July 3, 2014, 12:57 PM EDT

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