Advertisement

Topic: Walmart

Ad of the Day: Adults Hate Christmas So Much That Walmart Hypnotized Them Into Enjoying It

Chris Jones stars in Saatchi's 'Holiday Hypnosis'

Walmart's holiday ad begins by reminding us of something we already know: Kids love Christmas. They can't sleep. They tear their presents open like wild animals. They scream.  Adults, on the…

Walmart, Target and Verizon Have Spent the Most on Holiday TV Ads So Far This Year

Holiday ad spending is up 13.7 percent over 2015

Holiday TV ad spending is off to a strong start this year, with brands shelling out $869.7 million on holiday-themed national ads so far in 2016. That's an increase of…

Amazon Is Dominating Online Retail Going Into the Holiday Shopping Season

Data-rich chart shows it's a statistical rout

Some might say it's Amazon's online world, and the rest of us are just browsing in it. And while virtually roaming Amazon's real estate, many people also spend a crazy of…

Walmart Picks Haworth to Run Its $658 Million U.S. Media Account

Retail giant recently consolidated creative with Publicis

Retail giant Walmart has chosen Haworth Marketing + Media of Minneapolis as its new U.S. media agency of record, according to sources with direct knowledge of the matter. UPDATE: An earlier…

Jet.com Is a Stone's Throw From Manhattan and Packs Big Personality

In its HQ designed to look like a box

No one was surprised when Walmart snatched up burgeoning online retailer Jet.com for a cool $3.3 billion in early August. The year-old ecommerce site headquartered in Hoboken, N.J., had been…

Walmart Buys Ecommerce Startup Jet.com for $3 Billion to Compete Online With Amazon

Technology expertise will accelerate app sales

As more shopping moves to desktops and smartphones and growing competition from Amazon, Walmart is snatching up startup Jet.com for $3 billion. With Jet.com, Walmart is adding technology expertise to its…

Snapchat's 7 Brand Partners for the Summer Olympics

Walmart, Samsung and others dig in with social ads

Snapchat revealed today its seven official brand partners that will run ads in its Olympics content via dedicated Live Story and Discover channels: Sony Pictures, Walmart, Dick's Sporting Goods, Hershey's,…

Why Walmart and Big 5 Sporting Goods May Benefit Greatly From Sports Authority's Demise

Foot traffic suggests sales gains

The Sports Authority is shutting down its more than 400 stores by the end of August, so NinthDecimal ran a study to figure out which retailers may benefit from the…

Walmart Consolidates Its U.S. Advertising Business With Publicis Groupe

Leaves The Martin Agency after nearly 10 years

Walmart, one of America's largest advertisers, decided this month to consolidate its U.S. advertising and in-store creative work with a newly launched unit of Publicis Groupe in a move that…

Target Consolidates Media Business at GroupM After 46-Year Relationship With Haworth

But shift could open up an agency opportunity with Walmart

Target announced today it is consolidating its media planning and buying business at GroupM, ending the retail giant's decades-long relationship with Haworth Marketing + Media. Target, which spent over $600 million…

Advertisement
Advertisement