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Topic: Walmart

Why Walmart and Big 5 Sporting Goods May Benefit Greatly From Sports Authority's Demise

Foot traffic suggests sales gains

The Sports Authority is shutting down its more than 400 stores by the end of August, so NinthDecimal ran a study to figure out which retailers may benefit from the…

Walmart Consolidates Its U.S. Advertising Business With Publicis Groupe

Leaves The Martin Agency after nearly 10 years

Walmart, one of America's largest advertisers, decided this month to consolidate its U.S. advertising and in-store creative work with a newly launched unit of Publicis Groupe in a move that…

Target Consolidates Media Business at GroupM After 46-Year Relationship With Haworth

But shift could open up an agency opportunity with Walmart

Target announced today it is consolidating its media planning and buying business at GroupM, ending the retail giant's decades-long relationship with Haworth Marketing + Media. Target, which spent over $600 million…

Starcom MediaVest Lays Off 80 Employees in a Move to Restructure

News follows loss of Walmart's North American business

Starcom MediaVest Group laid off 80 employees today. The Publicis Groupe agency said the layoffs were simply part of a larger, routine restructuring plan and not as a result of…

Walmart Pulls Its North American Account From MediaVest

More bad news for Publicis Groupe

The hits keep on coming: MediaVest has lost Walmart, one of its largest North American accounts. In the last six months, the Publicis Groupe network has lost lead North American…

Walmart Will Close All 102 of Its Smaller 'Express' Stores

Review found those customers still relied on Supercenters

Walmart will shutter 102 of its smaller stores, known as Walmart Express, as it looks to strengthen its Supercenters. The Bentonville, AR-based company will be closing 269 stores total, with…

Walmart Promotes Tony Rogers to U.S. CMO as Stephen Quinn Retires

Retailer also brings on a Target veteran to consult

Walmart today said Tony Rogers, who has served as the chain's chief marketing officer in China, would succeed its U.S. CMO Stephen Quinn after the latter retires next month. In that…

As Its CMO Departs, Walmart Turns to Former Target Marketer

Michael Francis will step in when Stephen Quinn retires

Next month, Walmart, the world's largest retailer, will turn to former Target Stores marketer Michael Francis to boost the chain's image as its longtime U.S. CMO, Stephen Quinn, steps down. Quinn,…

Global Agency of the Year: Grey's Work Sparked Cultural Conversations Worldwide

And brought home a mountain of awards

Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the…

Walmart Is Urging People Everywhere to Do This One Simple Thing for Veterans

Saatchi promotes 'Greenlight a Vet'

Former U.S. military personnel discuss the challenges of transitioning back to civilian life in a series of straightforward yet stirring short videos from Saatchi & Saatchi New York promoting Walmart's…

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