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Topic: Volontaire

Why Electrolux Made This Dry Cleaning Business Look Exactly Like One Woman's Home

Clean delicate items yourself with this washing machine

Branded prank videos are still hanging around, as we saw earlier this week with Publicis' great Heineken stunt from Brazil. And here's a fun new one from Sweden, where Electrolux…

Watch This Woman Become a Man to Protest Unequal Pay in Sweden

Annelie Nordström's extreme makeover

We've seen plenty of women get makeovers in advertising lately—either in pursuit of some market-driven ideal of beauty, or in critique of same. In this video, though, a woman is…

@Sweden Twitter Campaign, Nike+ FuelBand Each Take a Cyber Grand Prix

Swedish work honored despite recent furor

CANNES, France—A risky tourism campaign that turned Sweden's official Twitter account over to its citizens, sometimes with questionable results, fought back a flood of bad press to win a Cyber…

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