Viral | Adweek

Topic: Viral

This should be America's official tourism ad

Earlier this year, the federal government created a program to help promote international tourism to the United States. And while I'm sure the result will be a forgettable series of…

July 26, 2010, 8:15 AM EDT

Tron viral leads fans to a real-life lightcycle

The 2009 Comic-Con hosted, among other high-dollar nerdy attractions, a tremendous viral marketing stunt for Disney's upcoming Tron Legacy. Buzz for the effort started several days before the convention, when…

July 24, 2009, 1:20 PM EDT

Send this to a wretched, drug-addled friend

There have been plenty of viral e-mail campaigns in recent years designed to frighten, humiliate or generally screw over your friends. (Predictably, they tend to be more popular than…

May 7, 2009, 9:17 AM EDT

Your Hotelicopter ride isn't going to happen

Want to enjoy the five-star hotel experience while noisily chugging jet fuel in the skies far above the plebian masses? Well, tough, because the Hotelicopter, the "world's first flying hotel,"…

March 31, 2009, 9:49 AM EDT

Viral video brings drift racing to the masses

Anyone can talk about making a "viral video," but the reality is that it takes a lot of great content, planning and hard work to make it happen. That's why…

February 23, 2009, 8:01 AM EST

Cutwater's Ray Ban virals get more random

Cutwater had that big hit in 2007 with the "Guy catches glasses with face" video (below), which has gotten about 4 million views on YouTube. Now, the agency is back…

January 28, 2009, 11:52 AM EST

Bruce Lee, totally badass Ping Pong player

None of the big shots featured in Celebrity PingPong magazine would stand a chance in a match against a nunchuck-wielding Bruce Lee. This amazing viral video leads to a Web…

November 26, 2008, 7:42 AM EST

Don't listen to Levi's latest Web campaign

Dear Levi's: I took the advice of your latest Web effort and "unbuttoned my beast" at work. Everyone lost it. I thought I'd get fired for sure, but the company's…

October 2, 2008, 9:44 AM EDT

Kodak viral makes you feel like a superhero

Let's face it, agencies develop calling cards. Crispin loves the hidden camera. Barbarian still gets asked for another Subservient Chicken. EVB is no different. It gained deserved kudos for "Elf…

September 23, 2008, 10:32 AM EDT