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Nerd Love Is Worth Millions at Comic-Con Brands spend big on superfan loyalty

Brands are opening their checkbooks to reach fans at Comic-Con in San Diego. The going rate to put an image on the facade of the Marriott Marquis, which sits next to…

July 25, 2014, 8:44 AM EDT

This L.A. Agency Creates Standout Ads for Big-Ticket Projects Clients include History, MGM and PETA

Specs Who Steph Sebbag (l.), president, and Andy Robbins, evp, motion pictures and interactive What Full-service creative agency Where Los Angeles When you’re thisclose to Hollywood, you tend to think a lot about…

April 30, 2014, 9:56 PM EDT

Strong Showing for Mad Men Premiere Season 6 opener draws near-record 3.4 million viewers

Sunday night’s death- and goulash-soaked season premiere of AMC’s Mad Men held its own in a crowded 9 p.m.-11 p.m. time slot, drawing a near-record 3.4 million viewers. Per Nielsen live-plus-same-day…

April 8, 2013, 5:22 PM EDT

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