Topic: Viewable Impressions

This New Viewability Tool Aims to Put Publishers and Marketers on the Same Page

Integral Ad Science tries to match up measurements

While the subject of viewability has gained plenty of steam among marketers over the past few years, brands and publishers often grade their ads on different metrics. Today, measurement firm Integral…

Undertone Guarantees You Can See Its Ads

Bows Viewable Impressions Guarantee Program

In the digital ad world, 2013 is thought to be the year the medium finally "grows up" and publishers start only selling ads people can actually see. That is, this…