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Topic: Videos

What 27 Years of Kung Fu Taught PJ Pereira About Good Marketing Strategy [Video] Plan to improvise, or your client takes the beating

Agencies love to spend weeks or even months creating a strategy for each marketing campaign, but does this approach still work in a real-time world where consumer reactions and unexpected…

June 25, 2014, 3:12 PM EDT

Dunkin' Donuts Is Launching the First TV Ad Made Entirely From Vine Eating up the 'snackable' inventory

During this evening’s Monday Night Football pregame show on ESPN, Dunkin’ Donuts will run what’s most certainly the first TV ad made entirely from a single Vine—Twitter’s popular six-second social…

September 8, 2013, 10:07 PM EDT

Six Questions Cannes 2012: All the Interviews The great and the good of advertising all in one place: Cannes, and here

Cannes Lions 2012 is over and done. Everybody went home and the only people happier than the winners are the bar staff at the Carlton Pavilion and 72 Croisette. Between…

June 26, 2012, 5:42 PM EDT

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