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Topic: Videology

Infographic: The Evolution of TV Over the Last 20 Years From connected sets to streaming services

While the storytelling medium of a television show may not have changed much, the way people tune in to their favorite programs has. Just 20 years ago, the patent for…

October 10, 2014, 1:06 PM EDT

Video Contest Will Send Winning Marketer Into Outer Space Best b-to-b promo ever?

When it comes to hype, business-to-business marketing typically takes a backseat to consumer-based initiatives. But Virool may have found a way to cut through the clutter—even during Advertising Week—as it…

September 30, 2014, 8:00 AM EDT

Videology Will Do Your Math Homework Data crunchers make programmatic buying easy

Specs Who (From left) Ryan Jamboretz, chief development officer; Scott Ferber, chairman and CEO; Scott Macleod, CFO What Video advertising platform Where New York office Programmatic ad buying involves complex math that’s worthy…

June 12, 2014, 6:00 AM EDT

Videology Breaks Down How Millennials Consume TV Move over glowing boxes, devices are taking over

Today's millennial viewer spent more time on digital media than watching TV last year, according to a new infographic by programmatic video advertising platform Videology, with 34 percent admitting to…

June 6, 2014, 12:32 PM EDT

75% Of Mobile Video Ads Happen In-App Study also finds that shorter, non-skippable spots excel

The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps. The study consisted…

April 24, 2014, 8:00 AM EDT

Videology Nabs LucidMedia Deal enables video ad tech firm to push further into display space

The ad tech firm Videology has acquired LucidMedia, a two-year-old company that operates a demand-side platform, helping advertisers buy display ad inventory via exchanges using precise data and targeting tools. Terms…

October 2, 2012, 9:56 AM EDT

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