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Topic: Video-on-Demand

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Bloomberg’s Paul Marcum Is Trying to Make Business Videos Go Viral He's up for anything

Photo: Alfred Maskeroni Specs New gig Global head of digital video, Bloomberg Old gig Director, global digital marketing and programming, GE Age 45 Twitter @jpmarcum You started at Bloomberg in January as the global head of…

July 13, 2014, 7:58 PM EDT

VOD, Streaming Offer Incremental Ratings Gains Commercial views reinforce broadcasters’ extra-credit push

Just days after reiterating his advocacy for a more inclusive ratings currency, CBS Corp. CEO Les Moonves told investors that he wants to expand beyond the proposed C7 stream. Speaking Nov.…

November 18, 2013, 5:06 PM EST

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