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Topic: Video ads

Zevia Mimics Famous Apple Spots to Take on Aspertame-Flavored Drinks Soda brand's video-social play styled after "Mac vs. PC"

Zevia, a zero-calorie soda that uses natural ingredients, evidently wants to be the Apple of soft drinks. In a seven-video campaign launched over the weekend, the brand is casting itself…

January 27, 2014, 8:02 PM EST

Land Rover's Personalized Ads System Pulls From 700 Videos Garners a 53 percent purchase intent lift for automaker

Land Rover's website has been serving personalized 30-second video ads to viewers based on their past clicks, resulting in a 50 percent lift in brand awareness while garnering 53 percent…

December 11, 2013, 10:45 AM EST

Pandora Says Its Mobile Video Ads Are Heating Up With Brands Taco Bell, BMW run pilot; local brands testing waters

Pandora's earnings call later today, per predictions, should include a boost in mobile revenues as it adapts to digital music listeners' shift from desktops to smartphones. And while mobile audio…

August 22, 2013, 6:00 AM EDT

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