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Topic: video ads viewability

YuMe Launches Heat-Seeking Ad Fraud Map

Pinpointing fraudulent activity worldwide

To help combat ad fraud around the world, digital video advertising company YuMe has created a global map that will show where exactly fraudulent online activity is propagating. The Traffic Quality…

Veenome Releases YouTube Analysis Tool for Brands

Vendors and publishers search for viewability standards

To address the need for better data and measurement, viewability and video intelligence platform Veenome has launched a YouTube Channel Content Analytics tool.  Veenome's product will analyze YouTube videos and channels…

Publishers Are Responding to Brands' Viewability Concerns

A discussion with Evolve Media president Brian Fitzgerald

Viewability has been one of the hotter topics in the digital marketing space this year, and at the heart of the chatter is the Media Ratings Council's decision to lift…

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