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Topic: Vice Media

IAB Announces Schedule for 2017 Digital Video NewFronts

Hulu, Vice and more will present

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in…

Vice Is Launching a New Channel Focused on Healthcare as It Inevitably Changes

Tonic is publisher's answer to health coverage

The state of the world's healthcare systems is officially punk rock, at least by Vice's standards. Tonic, which launches today, is a new Vice property focused on telling "big-picture stories, leading-edge…

Carl's Jr. Used Live Ads to Sponsor a 72-Hour Livestream for Vice's New Gaming Site

The spots were an industry first

Waypoint, Vice's newest offshoot, doesn't want to be the typical gaming site, so it also didn't want to launch in a typical way. That's why Waypoint used a 72-hour livestream…

Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners

But will the honeymoon last?

Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between…

Viceland Is Shaking Up TV Advertising by Running More Native Ads That Look Editorial

Vice and A+E Networks' new channel reduces ad load

Vice Media unleashed its first linear network on Monday night, launching Viceland, its new channel with A+E Networks. Featuring an eclectic lineup curated by Viceland creative director Spike Jonze, the…

Why Uncertainty Surrounds How Advertising Will Work on Vice’s New TV Network

Buyers intrigued but wary after deal with A+E

It took A+E Networks and Vice Media more than six months to finish their deal, finally announced yesterday, for Vice to take over A+E's History offshoot, H2. The revamped channel, which…

Vice Will Take Over A+E Networks’ H2 Next Year, Rebranding It as Viceland

Long-delayed revamp set after DirecTV carriage deal was done

Better late than never: The long-awaited deal for Vice Media to take over A+E Networks' H2 network, which many expected to be announced last spring, was finalized today. As expected, Vice…

Why Digitas Isn’t Afraid of Publishers’ Branded Content Studios

They make Vice and CNN better partners

Specs Current gig Chief content officer, DigitasLBi Previous gig Chief content officer at Interpublic Group's UM, head of UM Studios Age 47 Twitter @sdonaton Adweek: What does a chief content officer do? Scott Donaton: It's…

Vice, Pinterest and Bank of America Deal Is Yet Another Sign of Ad World's Reckoning

Content and tech are a match made in Cannes

CANNES, France—Vice's Shane Smith says the big story at this year's Cannes gathering is all about content creators, tech companies and brands coming together—a combination that is shaking up the…

How Snapchat's CEO Plans to Conquer the Advertising World

His first time at Cannes, Evan Spiegel is already star of the show

Evan Spiegel admits to being a little nervous ahead of his first trip to the Cannes Lions International Festival of Creativity. That's understandable. At 25—an age when many college grads…

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