Topic: Verizon

With Verizon Deal, Yahoo and AOL Are Finally Together

Rival web pioneers are now corporate siblings

Yahoo's long, winding and rocky road has finally come to its conclusion. Verizon announced this morning that it has acquired Yahoo's operating business for roughly $4.83 billion, which had long been…

Verizon Has Reportedly Bought Yahoo for $4.8 Billion

Telecom giant gains big digital audience

Yahoo, once as big of an internet company as one could find, has been sold to Verizon Communications for $4.8 billion, according to The Wall Street Journal. Just prior to…

Here's How Twitter Aims to Sell $50 Million in Ads for NFL Livestreams

Bud Light, Sony Pictures and Bank of America are on board

All eyes will be on Twitter this fall when the micro-blogging site livestreams 10 of the NFL's 16 Thursday Night Football games. It's a big move that could prove that…

5 Trends That Are Radically Reshaping Shopper Marketing

Brands take retail real-time with VR, beacons and other tactics

Malls are lumbering, claustrophobic dinosaurs, while anchor stores like Macy's and Kohl's are shuttering hundreds of locations. Fresh Direct and Peapod make it easier and quicker to stock a cupboard…

Verizon's Old Pitchman, Paul Marcarelli, Switches to Sprint in Delicious Bit of Backstabbing

Luring away a wireless icon

The wireless wars have been getting notoriously dirty, and now Sprint has come up with the most deviously clever attack yet—signing up Paul Marcarelli, who worked for years as Verizon's…

Ad of the Day: 30 Rock Returns to Help Explain Verizon's 'Better Network'

Jane Krakowski and Jack McBrayer star in pair of W+K spots

Ever wish 30 Rock were still on the air? When members of Tina Fey's unofficial fan club last encountered Jenna Maroney and Kenneth Parcel in the series finale, the former had…

After Terrorist Attacks, Telecom Companies Are Waiving Fees to Call Belgium and Turkey

How Airbnb and Uber are helping customers affected, too

Following news of Tuesday's deadly terror attacks in Brussels, many of the world's largest telecommunications companies said they will waive fees for customers trying to reach people in Belgium and…

Backed by Verizon Data and New Targeting Tools, AOL Hires Its First Chief Mobile Officer

Mark Connon will report to CEO Tim Armstrong

BARCELONA, Spain—After being acquired by Verizon for $4.4 billion and buying ad network Millennial Media for $238 million last year, AOL has a new mobile chief tasked with growing the…

How Super Bowl 50 Could Give a Boost to Verizon's Go90

Streaming live concerts, and the Big Game

While Super Bowl 50 could set another TV viewership record, the audience that matters most to advertisers–adults 18 to 49–has been largely stagnant in recent years. But that may have to…

Here’s a Look at All the Parts of Levi's Stadium That Are Sponsored by Brands

Super Bowl host venue ‘sliced into a million pieces’

  With Super Bowl 50 at Levi's Stadium, the 49ers' brand sponsors can expect big-time exposure. Carlos Monteiro  When the 68,500 ticket holders for Super Bowl 50 flood into Levi's Stadium…