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Topic: Vccp

VCCP Acquires Muh-Tay-Zik Hof-fer to Form Creative Partnership

The agencies share a 'challenger mentality'

Over the years, agency holding companies have approached San Francisco-based agency Muh-Tay-Zik Hof-fer about partnerships, but its executives dismissed them every time. "We never gave it much thought. It wasn't something…

Ad of the Day: Van Damme Awesomely Sculpts a Mountaintop Ice Bar for Coors Light

Bare hands, of course

Jean-Claude Van Damme is still ice cold, but also still not as frosty as a Coors Light, says the brewer. It's been more than two years since the Gen X icon…

Kayak.com Chooses TBWA for Europe

Annual media spending is estimated at $25 million

Kayak.com has hired TBWA as the travel search engine's first lead creative agency for the European market. The Omnicom Group shop will run the business out of its office in Amsterdam.…

Ad of the Day: Coors Light

Jean Claude Van Damme compares the beer to his frozen crotch

There's no shortage of aging B-list movie stars who'll do a commercial for a few bucks these days. Think of Steven Seagal, well past his prime, in that "Sheep Impact"…

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