USTA | Adweek USTA | Adweek
Advertisement

Topic: USTA

U.S. Open Goes High Tech for Social Shopping Tennis tournament taps into UGC to push sales

Getting fans to stock up on merchandise while at games has long been a huge aim for marketers of short-lived sports tournaments. And this year, the United States Tennis Association…

August 26, 2014, 11:28 AM EDT

Tennis Gets Quirky in USTA's New Ads From the Director of Napoleon Dynamite Jared Hess helms 'Tennis Makes You' campaign

Ever wonder what tennis can do for you? Well, for starters, it can make you smarter, stronger, happier, more attractive and pretty much invincible. The United States Tennis Association doesn't skimp…

March 6, 2014, 4:38 PM EST

ESPN Re-ups With Twitter Amplify for College Football Verizon Wireless nabs exclusive on social video ads

Television networks and publishers are really getting on board with Twitter Amplify. In the second development of its kind during the last few days, ESPN will quickly deliver college football highlights…

August 29, 2013, 6:28 PM EDT

Twitter Powers Social Video for U.S. Open and Heineken Branded tweets bounce into tennis tourney

Twitter has struck a video-based deal with the United States Tennis Association and Heineken for the U.S. Open, which began today. The USTA will tweet video content during its two-week…

August 26, 2013, 7:32 PM EDT

Advertisement