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Topic: USOC

Here Are the Many, Many Ways Your Business Can Get in Trouble for Tweeting the Olympics

Even hashtags and retweets are off limits

The Olympics will soon set social media on fire, but your business probably won't be able to talk about it. This year's modifications to the Olympics' Rule 40 sponsorship guidelines have…

9 Women the NFL Should Consider for Next CMO

Industry straw poll garners candidates for troubled league

The National Football League on Tuesday named Cynthia Hogan as svp of public policy and government affairs and appointed four women as advisors on domestic violence. These moves follow the NFL's…

NBCU Olympic Ad Revenue Is Snowballing

Report sees Peacock booking more than $1 billion in Sochi sales

NBCUniversal forked over some $775 million for the media rights to the 2014 Sochi Olympics, but if history is any guide, the network is all but certain to recoup the…

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