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Topic: Usher

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The Voice Soars With Unilever Sponsorship NBC in the ‘Clear’ with shampoo brand deal

CeeLo Green may be flaking on The Voice, but a new sponsorship deal ensures that fans of NBC’s musical competition series won’t be left scratching their heads. As it prepares to…

February 24, 2014, 12:51 PM EST

YouTube's 10 Most-Watched Ads in June Samsung powers this month's list with help from Usher and Jay-Z

Samsung has innovative cross-promotions with musicians down cold. Separate divisions of the company—Samsung Televisions and Samsung Mobile—had the two biggest hits on YouTube and Adweek's Ads Leaderboard for June, ranking the…

July 8, 2013, 12:13 PM EDT

Broadcast Boom Lifts NBCU in Q4 Cable unit lags on poor ratings, lower ad sales revenues

Hours after Comcast shocked analysts by announcing it would accelerate its buyout of General Electric’s remaining stake in NBCUniversal, Brian Roberts affirmed that “the opportunities for growth and value-creation available…

February 13, 2013, 1:04 PM EST

Mercedes Revs Up High-Octane Super Bowl Appearance Automaker could reap as much as $16 million in media exposure

With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But…

January 30, 2013, 1:48 PM EST

A Devilish Willem Dafoe Joins Kate Upton, Usher in Mercedes Super Bowl Ad Extended version released online

Willem Dafoe, his eyes twinkling with evil and his fingernails filed to sharp points, plays the devil himself in Mercedes-Benz's 2013 Super Bowl ad, an extended version of which was…

January 30, 2013, 9:06 AM EST

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