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Topic: USA

NBCUniversal Unites Broadcast and Cable Ad Sales Divisions

Upfront strategy formalized with 3 new evps, expanded roles for others

NBCUniversal is reorganizing its sales structure under Linda Yaccarino, and now the network's spots, integrations and sponsorships will be grouped not by media type but by content—and yes, it will…

Modern Family's Debut on USA Rated Lower Than Big Bang's on TBS in 2011

USA's 947,000 total viewers vs. TBS' 1.5 million

Updated: Mea culpa. Folks point out an error in the figures I was using—Big Bang did indeed start off strong and get stronger. This is still, of course, a longer…

USA Unveils Sci-Fi Drama Horizon, First Sitcom Pickups

Network prepares for Modern Family to hit in syndication

USA is revisiting science fiction with a new show from Walking Dead producer Gale Anne Hurd, called Horizon. The show, set during the Second World War, will follow a secretary…

David Levy Pushes Unscripted Shows on Turner Networks

TBS and TNT

David Levy’s relaxation technique is pretty simple. “Every time I get too stressed I look out across here and there’s not an ad in sight,” he said, gesturing to the…

Introducing NBCU's New Dream Team of Ad Sales

Yaccarino's vision is platform agnostic

It’s an overcast February morning, and Linda Yaccarino’s day begins with a decidedly nontraditional repast of spaghetti and meatballs, a dish she cooks up at the request of the Today…

So How's That Summer Show Actually Doing?

A look at the potential staying power of four new cable series

Networks like nothing better than a big premiere. It gives you bragging rights for a whole day's news cycle if you have big enough numbers and can spin them convincingly.…

USA's Patrick Trettenero Upped to VP Creative, Branded Content

Exec will oversee on-air creative for social TV, upfront presentations

USA's Patrick Trettenero has been promoted to vp creative, branded content from his previous post as creative director. At USA, Trettenero helped launch the network's in-house agency Character Brandworks, where…

Information Diet: Mark Feuerstein

The 'Royal Pains' star tries to keep it real on Twitter, but when his ego needs a boost from fans, he happily takes it all in

Age 40 Accomplishments Stars as Dr. Henry “Hank” Lawson on USA’s Royal Pains (Season 4 premieres on June 6); will star in the movie In Your Eyes, out later this year Base…

USA Gets Positive

Standing room only at Tully Hall for previews of new shows on #1 cable network

USA bats cleanup during upfront week, and while it's not necessarily the most desirable position in the lineup, the top-tier network makes the most of it. "This event will remain executive-free!"…

USA to Launch 6 'Social TV' Tie-ins Aimed at Superfans

Net partners with Capital One, carmakers for deep digital integrations

USA is doubling down on its commitment to digital media this year, with a broad portfolio of ancillary projects—six, covering the network's slate of originals—to boost viewership, attract mega fans,…

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