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Topic: USA

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USA's Patrick Trettenero Upped to VP Creative, Branded Content Exec will oversee on-air creative for social TV, upfront presentations

USA's Patrick Trettenero has been promoted to vp creative, branded content from his previous post as creative director. At USA, Trettenero helped launch the network's in-house agency Character Brandworks, where…

June 12, 2012, 12:20 PM EDT

Information Diet: Mark Feuerstein The 'Royal Pains' star tries to keep it real on Twitter, but when his ego needs a boost from fans, he happily takes it all in

Age 40 Accomplishments Stars as Dr. Henry “Hank” Lawson on USA’s Royal Pains (Season 4 premieres on June 6); will star in the movie In Your Eyes, out later this year Base…

June 6, 2012, 4:14 PM EDT

USA Gets Positive Standing room only at Tully Hall for previews of new shows on #1 cable network

USA bats cleanup during upfront week, and while it's not necessarily the most desirable position in the lineup, the top-tier network makes the most of it. "This event will remain executive-free!"…

May 18, 2012, 11:21 AM EDT

USA to Launch 6 'Social TV' Tie-ins Aimed at Superfans Net partners with Capital One, carmakers for deep digital integrations

USA is doubling down on its commitment to digital media this year, with a broad portfolio of ancillary projects—six, covering the network's slate of originals—to boost viewership, attract mega fans,…

May 17, 2012, 7:00 AM EDT

Information Diet: Dulé Hill The 'Psych' star lives for Twitter (he's no slouch, at nearly 14,000 tweets)

Specs Age 36  Accomplishments Stars as Gus on USA’s Psych; played presidential aide Charlie Young on The West Wing; accomplished tap dancer Base Los Angeles What’s the first information you consume in the morning? Actually, it is my Bible. I use that…

April 27, 2012, 4:59 AM EDT

Mandala Out at NBCUniversal High-level cable group sales exec no longer with company, won't be replaced

Steve Mandala is no longer with NBCUniversal as of April 6, multiple sources told Adweek today. The high-ranking exec oversaw sales teams for NBCU's 14-network cable portfolio, including USA, Syfy…

April 11, 2012, 4:12 PM EDT

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