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Topic: Urban Outfitters

8 Food Marketing Trends You Need to Know About Right Now

From culinary catwalks to whimsical wrappers

Called the Organic Valley Coffee Shop, this unique pop-up store opened in Manhattan a few weeks ago to lines a dozen deep. The caffeine-seeking crowd didn't know, but soon found…

With Vinyl's Resurgence, Here's How Brands Are Capitalizing on Music's Most Analog Medium

In a streaming era, records represent a 'premium experience'

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or,…

Products We Want Now: iPhone Lenses That Make Us All Look Like Pros

Plus, Andy Warhol Chuck Taylors

Welcome to Swipe, our roundup of must-have items curated by the Adweek staff. This week, we're putting the focus on an iPhone case that'll make your Instagrams look like professional…

GoPro Shows How a Cool Soundtrack (and Adorable Dog) Makes Instagram Video Better

A canine's trip to the beach

Four out of the 10 best-in-category branded Instagram videos from Jan. 12 through Jan. 18 didn't include sound. And while the social platform is inherently visual first and foremost, GoPro…

This Urban Outfitters Model Photo Was Banned Because of a Too-Wide Thigh Gap

Ad is deemed 'irresponsible'

Britain's Ad Standards Authority has delivered the first body-image smackdown to an advertiser in 2015 by banning an Urban Outfitters photo of a model whose thigh gap looked too wide. The…

This Year's 10 Biggest Shifts, Shake-Ups and Surprises in Mobile Marketing

For social giants and brands alike, everything changed in 2014

Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads…

Urban Outfitter's Sales Continue to Tumble in Third Quarter

But Anthropologie and Free People lines thrive at home and abroad

Urban Outfitters has suffered yet another disappointing financial season. The namesake brand reported its sales fell 7 percent in the third quarter. This comes on the heels of a 10…

This Might Be the Best Branded Parenting iPad App of the Year

Stride Rite is ramping up its mobile game

The data points around mobile are simply relentless, and here's the latest stat from Adobe: Smartphones and tablets will account for $1.6 billion in sales on Thanksgiving, Black Friday and…

Urban Outfitters Tries Pinging Your Phone in the Fitting Room

Can beacons boost sales and cool factor?

Once the hip place for college kids to load up on ironic T-shirts and random tchotchkes, Urban Outfitters is now trying to get some of its coolness back through mobile…

PopSugar Set to Launch a Nifty Social Shopping App This Month

Will the publisher's data push it past the competition?

PopSugar, the leading indie women's lifestyle publisher, knows a ton about millennial women, and it’s now layering its data atop its shopping-based ShopStyle network to create Fave, a social commerce…

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