Topic: Unruly Media

Why Aren't Christmas Ads as Big a Deal in the U.S. as They Are in the U.K.?

American stores just can't pull our heartstrings like the Europeans can

Like many Americans, Devra Pyrwes has watched the beautifully produced Christmas films posted online by U.K. retailers John Lewis and Sainsbury's. And like many Americans, Pyrwes got emotional watching the…

These Are the Top 10 Brands That Nailed Social Video in 2014

World Cup advertisers dominate the list

Activia, Samsung, Nike and Coca-Cola are among the brands that created this year's best social and viral videos, according to new data from Unruly Media. Unsurprisingly, this year's chart is dominated…

Sorry, but Celebrities Don't Make Your Ad More Shareable

Also: How Microsoft could have won the Super Bowl

What do Bob Dylan, Ellen DeGeneres, Stephen Colbert, the Muppets, U2 and the cast of the '90s sitcom Full House have in common? They all starred in Super Bowl commercials this…

Unruly Taps Richard Kosinski as Its U.S. President

Quantcast vet will focus on growing U.S. business

Unruly, a company that helps brands leverage social video marketing, has hired Richard Kosinski as its U.S. president. He will focus on growing the company's footprint in the States. Kosinski replaces…

Unruly Introduces Services for Brands to Leverage Vine

Company sees rapid growth in mobile video

Brands and marketers are starting to recognize Vine as an appealing advertising platform, and video analytics company Unruly wants a piece of the action. The company announced on Tuesday that it…

Twitter Vines Get Shared 4x More Than Online Video

Researcher says nascent tool packs branding punch

Marketers love them some Twitter Vines—and for good reason, it turns out. Unruly Media's research reveals that branded Vines (see Doritos example below) are shared four times as often as…

Infographic: The Long Social Reach of Super Bowl Spots

Unruly Media looks at the ads' impact beyond game day

It remains to be seen how many advertisers will release their Super Bowl ads early this year, in whole or in part. But last year—the Year of the Teaser when…

Google Tops Nike for Most Online Video Shares in 2012

Coke also rises in Unruly Media's annual list

Google's videos have always attracted a mass following on the Internet, partly thanks to the tech giant's massive online ecosystem. But the company truly broke through in 2012, with the…

The 20 Most-Viral Ads of 2012

A 30-minute nonprofit video outlasts Google, Coke, VW and Nike to take the top spot

A controversial 30-minute video by a little known nonprofit far outpaced efforts from multinational marketers like Google, Coca-Cola, Volkswagen and Nike to take the top spot on Unruly Media's list…

Infographic: Olympic Sponsors Race for Viral Advertising Gold

P&G's spots lead the pack 10 days before the Games

Procter & Gamble is the Usain Bolt of 2012 Olympic sponsors, judging by the fun animated infographic below, which pits brands against one another in a mad dash to viral…