Topic: Univision

Univision Now Has Its Own In-House Experiential Marketing Arm

UCI Live will partner with brands to produce events

Univision is getting into the experiential marketing business. The company has launched its own in-house experiential marketing arm, UCI Live, which will partner with brands to create immersive events for consumers.…

BroadbandTV Will Manage Univision Digital's YouTube Channels

Media company serving Hispanic America hopes to increase engagement

BroadbandTV announced today that it will manage YouTube channels currently operated by Univision Digital, a media company serving Hispanic America. According to the deal, BBTV will help strengthen Univision's 16…

Univision Acquires Gawker in Bankruptcy Auction

TV network adds online properties to digital portfolio

Spanish-language TV network Univision emerged as the winning bidder in a bankruptcy auction for Gawker Media today. "We could not have picked an acquirer more devoted to vibrant journalism," said Gawker…

Univision Is Going Big on Programmatic Advertising Across All Properties

The Onion gets an automated layer

No joke: The Onion is finally going programmatic.  Univision, which has a controlling stake in the website, is launching a platform that will power programmatic ads for The Onion and other…

The 10 Most Memorable Moments From This Year’s Upfronts

Which network was the funniest, and which had the best Hamilton parody?

That's a wrap on upfronts week, where the networks were unusually cordial to one another—well, except for Jimmy Kimmel—as they banded together to attack a common foe: digital video companies. But…

Future of Telenovelas Split at Telemundo and Univision as the Genre Evolves

One doubles down, another moves away

Much like their American cousin the soap opera, telenovelas, which originated in Latin America, have the same sappy tone, breakneck production schedule and five-times-a-week run. But as U.S. Hispanic audiences…

How The Onion Is Helping Univision Grow Beyond the Spanish-Language Market

Fake news site now part of newly created Fusion Media Group

In a move many in the industry expected, Univision took sole ownership Thursday of Fusion, which launched in 2013 as a joint venture with ABC. In doing so, Univision found a home for…

Why Univision Just Bought Fake News Website The Onion

Move adds 25 million monthly uniques

In news that could have been straight out of The Onion itself, Univision has purchased a stake in the satirical news outlet. Terms of the deal were not disclosed. The top…

Why This Broadcaster Is Going Beyond TV to Wearables and VR

Telemundo is gaining on Spanish-language rival Univision

When Telemundo celebrates the best in U.S. Latin pop culture with tonight's fourth-annual Premios Tu Mundo, live from Miami's American Airlines Arena at 8 p.m., the Hispanic broadcaster will have…

Telemundo Will Produce a TV Newscast Using Only Smartphones and Tablets

First-of-its-kind show embraces ubiquitous tech

Telemundo will be the first network to produce a newscast entirely with mobile devices. Reporters and photojournalists will use smartphones and tablets to shoot all the video for the Monday, July…