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Topic: Univision

Telemundo Will Produce a TV Newscast Using Only Smartphones and Tablets

First-of-its-kind show embraces ubiquitous tech

Telemundo will be the first network to produce a newscast entirely with mobile devices. Reporters and photojournalists will use smartphones and tablets to shoot all the video for the Monday, July…

NBC Dumps Trumps' Beauty Pageants, Keeps 'Celebrity Apprentice'

Network cuts ties over derogatory remarks

NBC has cut some of its lucrative business ties with Donald Trump following Trump's comments about the United States' relationship with Mexico during his announcement for president on June 16. "The…

Univision Tells Its Audience That 'Everything Is Possible'

'Todo Es Posible' campaign includes inspiring stories

Univision will launch a new uplifting branding campaign today called "Todo Es Posible" (everything is possible). The new campaign, which Univision teased at its upfront presentation last week, is a multiplatform…

Telemundo's 'Never Say Never' Strategy Is Working

Why the No. 2 Spanish language network is gaining on No. 1

Back when he was an ad buyer, Mike Rosen never thought Telemundo would be able to give a serious ratings challenge to the nation's dominant Spanish-language network, Univision. Now, as…

Bill Clinton and Ricky Martin Bookend Univision's Upfront

Network-coined term 'billennial' is its target audience

It started with Bill Clinton, ended with Ricky Martin and mixed in some news, sports and telenovelas. It was Univision's upfront presentation Tuesday at the Lyric Theater in New York's…

Why Univision Is One to Watch at the Upfronts

CMO Jessica Rodriguez on what makes her network’s audience unique

Specs Who Jessica Rodriguez Current gig CMO, Univision Communications Previous gig Evp, program scheduling, Univision Agency Twitter @_RodriguezJess Age 42 How are you using social as a marketing tool? It's at the core of everything that…

Univision, ESPN Score Digital Victories During 2014 World Cup

Both networks report record increases in traffic, livestreaming

Germany may have won the World Cup, but official U.S. broadcasters Univision and ESPN are both celebrating their digital performances. Across all its platforms, Univision Digital said it had more than 27.5…

Does America Now Like Soccer? World Cup Ratings Hint at It

U.S.-Belgium got a 9.6 rating on ESPN, 1.8 on Univision

Yes, that's it for the U.S. in the World Cup, but we went out with a bang: ESPN boasted its second-highest rating ever for a soccer match with a whopping…

Univision Streaming Video Stops Being Free on Friday

Ratings set records, but digital will require a cable sub from now on

It's going to be harder to watch the World Cup on Univision at your desk come Friday. And if you have Comcast, you're out of luck completely. Univision, which had the…

ESPN Breaks Record as Fans Watch Instead of Working

Linear viewership lags behind Ghana, Portugal matches, digital soars

ESPN metered market numbers for yesterday's 12 p.m. match between the U.S. and Germany got a 6.3 rating, including an hour of pregame starting at 11 a.m. That's great, considering…

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