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Topic: Universal Studios

Pitch Perfect 2 Rocks a Strong Social Game, From Snapchat to Instagram

Aca-sellers know how to pitch a movie

Pitch Perfect 2 is set to hit theaters tomorrow, but it's been playing on social media for months. The studio behind Pitch Perfect, Universal Pictures, even has a couple of…

A By-the-Numbers Look at Hollywood’s Marketing Machine

Media spend and agencies of the biggest studios

On the eve of this year's Academy Awards, Adweek has put together this by-the-numbers look at Hollywood's marketing machine. How much do each of the big studios spend every year…

First Mover: Ryan Seacrest

The TV host keeps growing his reach, regardless of what the doctor says

Specs Age 38 New gig Founder of Seacrest Global Group, majority owner of events marketing agency Civic Entertainment Group Continuing gig Host of American Idol In addition to hosting American Idol, doing a radio…

Ad of the Day: Universal Studios Hollywood

King Kong 360 3-D will turn you into a screaming old man

Amusement-park rides can be fun, and often scary, but it must be some kind of ride if it can turn a young, carefree boy into a screaming, decaying old man.…

You will know him by the trail of dead cars

This spot by David&Goliath is both intriguing and fairly restrained, especially considering its giant-gorilla-on-the-rampage theme. The client is Universal Studios Hollywood, where Peter Jackson's King Kong 360 3D attraction is…

Universal roller-coaster ads are bumpy ride

There's a new roller coaster called Hollywood Rip Ride Rockit at the Universal Studios theme park. Perhaps the creative team at David&Goliath was woozy from trying it out when they…

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