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Topic: Underwear

Damaris lingerie is brilliant housework attire

Justin Anderson's new NSFW short film for U.K. lingerie brand Damaris (posted below) shows a leggy blonde cleaning her home in a range of sexy, frilly whatnots. Think…

Bud Light strips down for 'Swear Jar' sequel

Having done the bleeped-out-obscenities thing for its obscenely popular "Swear Jar" spot (recently voted the best commercial of the last decade by Adweek readers), DDB and Bud Light…

Michael Bay directs new Victoria's Secret ad

A Victoria's Secret commercial with driving guitar music, percussive editing, a helicopter and fiery finale? Sounds like a Michael Bay production. Wait … it is a Michael Bay…

PACT underwear worth showing co-workers

PACT underwear heats up a drab workday in this "Office of Eden" video. Clothing simply flies off the bodies of two white-collar drones. Whoa, that guy must run the mailroom,…

Lingerie that goes with practically any outfit

Liaison Dangereuse, an online lingerie retailer in Germany, takes some chances by claiming that "sexiness is for everyone." Frankly, I can think of a few people who sexiness is definitely…

Angela Merkel underwear ad roils Germany

This billboard featuring German chancellor Angela Merkel in her underwear is causing a fuss in Berlin's premier shopping district. In and of itself, the image is pretty tame. (Those…

Bad timing on the underwear-face-mask ads

Now is probably not the best time for random face-mask references in advertising. Particularly if the face masks are made of underwear. This ad was made by Euro RSCG…

Helena Christensen still doing lingerie ads

Danish supermodel Helena Christensen, just shy of her 40th birthday, recently posed for a raunchy set of Agent Provocateur lingerie ads in the U.K., to prove that lounging around…

Underwear needs a pride parade?

Look out New Yorkers! Nearly naked men and women will be roaming your city streets on August 10th asking whether you prefer boxers or briefs and thongs or bikinis? The…

Underwear: it's not just skivvies anymore

After seeing 2(x)ist ads plastered on every flat surface in Manhattan, it’s only natural that I wanted to indulge my curiosity and find out what exactly 2(x)ist is. As it…

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