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Topic: Underwear

Victoria's Secret a huge 'Transformers 3' fan

Leave it to Michael Bay to pioneer the next evolution of movie marketing: the human product placement. Lingerie model Rosie Huntington-Whiteley's rumored casting in Transformers 3 is being viewed…

June 1, 2010, 12:47 PM EDT

Jordan's Hanes Hitler 'stache raising a furor

That new Michael Jordan campaign for Hanes, which we wrote about last week, really does have people buzzing, though it's not Jordan's "lie-flat collar" that they're fixated on. Viewers…

May 24, 2010, 8:09 AM EDT

College kids to strip and run for Axe charity

Axe is involved in a brand-appropriate charity: getting people to donate clothes, which of course means taking them off first. Check out this trailer for the Axe Undie Run…

April 28, 2010, 9:04 AM EDT

Five lingerie spots racier than Lane Bryant's

So, the Lane Bryant ad below is causing a fuss, though it's unclear if ABC and Fox really don't want larger women in their underwear terrifying prime-time viewers, or…

April 22, 2010, 3:59 PM EDT

Stop padding your bra with tissues, animals

Ladies, why cram reams of tissue paper and small woodland creatures into your bra to achieve the beguiling boobosity you crave, when you can get the same effect from…

April 7, 2010, 9:36 AM EDT

Calvin Klein's models better seen, not heard

It's not every day someone forwards you an ad with the question, "You wanna see a bunch of naked cursing dudes?" Um … maybe? Calvin Klein's new X…

March 19, 2010, 9:36 AM EDT

Hold on, John Daly is doing underwear ads?

As if 2010 weren't off to a rocky enough start, now I have to listen to John Daly talk about his underwear. The formerly mulleted and rotund golfer,…

February 23, 2010, 11:35 AM EST

Damaris lingerie is brilliant housework attire

Justin Anderson's new NSFW short film for U.K. lingerie brand Damaris (posted below) shows a leggy blonde cleaning her home in a range of sexy, frilly whatnots. Think…

January 27, 2010, 1:49 PM EST

Bud Light strips down for 'Swear Jar' sequel

Having done the bleeped-out-obscenities thing for its obscenely popular "Swear Jar" spot (recently voted the best commercial of the last decade by Adweek readers), DDB and Bud Light…

January 25, 2010, 3:18 PM EST

Michael Bay directs new Victoria's Secret ad

A Victoria's Secret commercial with driving guitar music, percussive editing, a helicopter and fiery finale? Sounds like a Michael Bay production. Wait … it is a Michael Bay…

December 8, 2009, 9:59 AM EST