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Topic: Under Armour

In Big Retail Push, Under Armour Will Move Into NYC's Iconic FAO Schwarz Location

Brand also signs deal to sell its products in Kohl's stores

After years of playing the activewear underdog, Under Armour is ready for a greater share of the spotlight. This morning, the brand—which has earned attention in recent years for visually striking…

Bryce Harper Sweats the Numbers in His Snazzy New Under Armour Ad (and Shoes)

But they're not the endgame

Stats might be a big deal in baseball, but four-time all-star Bryce Harper wants young players to know there's something more important—their feet. Under Armour is out with a new campaign…

New York's Droga5, Grey and McCann All Crushed Cannes With More Than 20 Lions Each

U.S.'s top performers explain their success

It was a good year to be a New York agency at the Cannes Lions International Festival of Creativity with McCann New York, Grey New York and Droga5 all scoring…

Meet the 30 Most Powerful Women in Sports

From center court to C-suite, they're dominating the starting lineup

There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought…

Harvey Nichols and Under Armour Take Top Film Lions at Cannes

adam&eveDDB and Droga5 celebrate Grand Prix wins

CANNES, France—adam&eveDDB's "Shoplifters" spot for Harvey Nichols won the Film Grand Prix at the Cannes Lions festival here tonight, while Droga5's "Rule Yourself: Michael Phelps" for Under Armour took the…

Why Video-Game Stephen Curry Is Thrilled About Real-Life Stephen Curry's MVP Award

Under Armour and NBA 2K16 team up for fun stunt

Something strange happened with Stephen Curry this season—well, stranger than his usual otherworldly feats. The real-life Stephen Curry started playing so ridiculously well that he began to outpace the NBA…

5 Ways Historically Male Brands Are Now Reaching Out to Women

Lessons from the NFL, Adidas, Harley Davidson and others

It may have been an unexpected sight to some when 72andSunny rolled out the latest commercials for Adidas, featuring more than a dozen women—including famous faces like socialite Hannah Bronfman,…

This Week's Must-Haves: Livestream's Mevo Camera Lets You Edit Live Video in Real Time

Plus, Moleskine's connected notebook and UnderArmour's HealthBox

This week, the Adweek staff is highlighting a camera built for high-quality livestreaming, Under Armour's new app-connected gadget suite and a notebook that automatically saves your writing to the cloud.…

Under Armour Is Making a New 3-Second Ad for Every Stephen Curry 3-Pointer in the Playoffs

This could get a little crazy

NBA star Stephen Curry is famous for shooting three-pointers. So, for each one he sinks during this year's postseason, Under Armour will honor him with a new three-second ad. The sports…

High-End Hunting Apparel Is Killing It With Hipsters and Baby Boomers

Camouflage goes upscale

Hunting: It's not just for the Duck Dynasty set anymore. The activity so often associated with rural America is increasingly being marketed as an adventure sport, with more consumers signing…

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