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Topic: Under Armour

Endorsement Fallout After Victor Cruz Injury Shows How Athletes Can Be Risky Business Gap Factory isn’t the first brand to suffer

New York Giants receiver Victor Cruz was sobbing after suffering a season-ending knee injury against the Philadelphia Eagles Oct. 12. But Cruz wasn’t the only one feeling the pain as…

October 20, 2014, 12:01 AM EDT

Today's #AdweekChat Topic: How Ads That Empower Women Are Changing the Industry Twitter chat begins at 2 p.m. ET

Advertising has long been accused of perpetuating stereotypes, but now the trend seems to be shifting as more brands see the social and financial benefits of celebrating strong women. Messages of…

October 15, 2014, 10:25 AM EDT

This Agency Is Trying to Raise Millennials' Blood Pressure 160over90 brings a human element to its marketing

Specs Who Principals Shannon Slusher (l.), CEO, and Darryl Cilli, CCO What Agency focused on sports, lifestyle and higher-education projects Where Philadelphia When 160over90’s founders opened their shop in 2001, they knew right away…

September 29, 2014, 12:07 AM EDT

Ad of the Day: Under Armour Presents Gisele Bündchen Like You've Never Seen Her Supermodel gets tough in potent Droga5 spot

Gisele Bündchen kicks butt in a new ad breaking today for Under Armour's "I Will What I Want" campaign by Droga5. The supermodel and wife of NFL quarterback Tom Brady (a…

September 4, 2014, 6:59 AM EDT

Adweek's Top 5 Commercials of the Week: July 25-Aug. 1 Cars and Carl's, a boat and a ballerina. Vote for your favorite spot

By car or by boat, brands are trying out new vehicles this week to drive consumers down the path to purchase. Only one of them is actually selling an automobile—German compact-car…

August 1, 2014, 10:17 AM EDT

Ad of the Day: Ballerina Misty Copeland Stars in Jaw-Dropping Spot for Under Armour Inside the brand's biggest-ever women's ad campaign

Under Armour is shifting creatively from brawny footballers to ballerinas. Pivoting from its usual focus on men's athletic apparel, UA CEO Kevin Plank announced the brand's biggest-ever women's ad campaign in…

August 1, 2014, 7:12 AM EDT

Adobe-SAP Deal Brings Ads and CRM Together Still work to be done, analyst says

The Adobe-SAP deal announced today will likely have significant advertising, mobile marketing ramifications and customer relationship management for their brand clients. Adobe serves names such as Hyatt, Comcast and Scottrade,…

March 25, 2014, 4:11 PM EDT

The Winner of March Madness? Nike in a Rout 43 of the 68 tournament teams sport the swoosh

While it’s anyone’s guess as to which team will cut down the nets in AT&T Stadium on April 7, the consensus favorite on the apparel front is Nike. Last season, Nike…

March 17, 2014, 6:35 AM EDT

Pepsi MAX Brings You 2 of This Week's YouTube Brand Hits PlayStation, GoPro, Chevy, Under Armour also make the list

The brand performing best on the VideoWatch/VidIQ YouTube brand chart this week is Pepsi MAX, which took the top two spots with extreme acts of driving and running. The brand's No.…

March 6, 2014, 1:55 PM EST

Apparel Brands Are Gearing Up in the Hopes of a Cold, Snowy Super Bowl When bad weather generates buzz

The media have already made much of the fact that Super Bowl XLVIII will be the first in game history to be played outdoors in a cold-weather city (specifically, in…

January 27, 2014, 9:31 PM EST

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