Topic: U.K.

Maëva Berthelot Dances Around an Empty London in This Striking Ad for Bose

Lost in her own world of sound

A lone dancer, Maëva Berthelot, gorgeously freestyles her way through London's empty streets. The sun is out, and the scene is bright—not quite desolate—as she twists and weaves across plazas,…

BBH Made a Onesie That Explains the Steps of Baby CPR Right on the Front

With St. John Ambulance and Tesco

A star is born! The infant in this BBH London campaign for first aid awareness group St. John Ambulance is quite the thespian. Little Lucy turns in a powerful performance, plugging…

Here Are a Bunch of Nicknames for Breasts in 1-Second Animations, for a Good Cause

How would you illustrate your merry berries?

Breast Cancer Awareness Month began on Oct. 1. To get us all in fighting spirit, and alongside Breast Cancer Care, London's Seed Animation Studio united well-known animation directors with a singular…

British PSA Urging Cyclists to Avoid Turning Trucks Draws Fire From Riders

Drivers must be more careful, critics say

A road safety ad by AMV BBDO is sparking cries of victim-blaming in the U.K. for warning cyclists to hang back from trucks that are making left turns—the driver's blind…

This Brand Put 16 Cameras in a Family's Home for 2 Weeks and Made Ads From the Footage

Small moments are everything in CHI's work for TalkTalk

How do you shoot real, authentic, unscripted footage of a family for your advertising campaign? Set up a bunch of cameras around their house, and then go away for a…

Great Prices Inspire Crazy Fun in W+K's Seriously Loopy T.K. Maxx Ads

Biker ballet, space spas and lots of sheep

Be careful: If you buy a designer dress and a leather biker jacket at British discount chain T.K. Maxx, you'll soon find yourself regularly practicing ballet on a motorcycle—just to…

Dinosaurs Dance to an Underwear Song in the Happiest Ad Ever About Child Abuse

Aardman gets in the 'Dumb Ways' spirit

The Aardman studio, known best for creating Wallace & Gromit, made the rollicking cinema commercial below for the NSPCC's anti-sexual abuse "Pants" campaign in the U.K. The ad is a…

Jonah Hill's Brilliantly Awkward Sneaker Ad Might Be His Best Act Yet

Hush your gums and buy the trainers

Jonah Hill may have perfected the art of the intentionally awful ad. The Hollywood star anchors this two-minute infomercial for London-based skateboarding brand Palace. The video—by MPC Creative and directors Lev…

Love, Grit and Hypothermia: The Real Story Behind Xbox's Insane 'Survival Billboard'

McCann London goes through heaven and hell

Last November, Xbox celebrated the launch of Rise of the Tomb Raider in the U.K. with quite a sadistic stunt in London. It challenged eight Lara Croft fans to stand…

An Airline Made Sneakers That Vibrate to Lead You Around Cities You're Visiting

EasyJet's buzzy footwear

Imagine if you could explore Europe's greatest cities without having to constantly look down at your phone to make sure you're on course to your next destination. U.K.-based regional airline easyJet…