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Topic: Ugc

Applebee’s Turns Its Instagram Over to Foodies for the Next Year

In a bold UGC-only experiment

In case you haven’t been seeing enough pictures of food in your Instagram feed, expect to see a lot more of them for the next 12 months thanks to Applebee’s.…

DoubleTree's New YouTube Channel Is Super Social

Initiative will be supported by an elaborate contest and paid digital ads

DoubleTree today is announcing an unusually interactive YouTube channel called DTour, which encourages online and mobile viewers to share videos, Instagram photos, Facebook posts, tweets and general tips from their…

Doritos offers more for a Super Bowl winner

Who says ad contests involving user-generated content are dead? Well, OK, I have, repeatedly, but no one ever listens to me. Now, Frito-Lay is raising the stakes by upping…

Emeril, Crest serve up a half-baked contest

Crest Whitening Expressions, a line of four totally fun, flavored toothpastes, is having a video contest to come up with a new catchphrase, "something big" that captures the taste explosion…

Krazy Glue aiming to bond with consumers

"Each commercial should convey the message that there is only one brand of instant glue that is crazy strong and crazy fast—and that's Krazy Glue," the brand's senior marketing manager…

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