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Topic: Ubisoft

Ubisoft Wants Gamers to Learn What Data a Hacker Can Steal From Their Selfies

'Watch Dogs 2' effort leans on AI

People tend to think the world of data capture—as it pertains to their online activity—is limited to web clicks. It is not at all, and Ubisoft wants you to understand…

Ubisoft Worked With Facebook to Uncover and Target 3 Different Types of Video Gamers

Insights drive TV creative, too

To launch the upcoming game Tom Clancy's Ghost Recon Wildlands, video game-maker Ubisoft is leaning heavily on Facebook to target ads at specific types of gamers. While that fact alone…

We Tested This South Park Fart-Smelling VR Device, and Now We Can Never Unsmell It

Buzzman subjects us to the Nosulus Rift

The inside of my nose smells like South Park, and I'm worried it will never go away. If you weren't following the Olympics—which saturated all media—too closely, by now you probably…

This Video Game's End-of-the-World Simulator Is Scary, and It's All Your Fault

BETC's masterful promo for Tom Clancy's The Division

In partnership with Ubisoft—and for the launch of role-playing game The Division, based on a Tom Clancy novel—Paris agency BETC created "Collapse." This choose-your-own-adventure style online experience, darkly dubbed an "end…

How Vine's Hunky Goofball Logan Paul Plans to Become a Mainstream Superstar

Brands are smitten. Will Hollywood be, too?

With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who's poised to become a millionaire…

Ubisoft Is Releasing a 30-Minute Amazon Video to Entice Gamers

YouTube stars help bring Clancy-inspired The Division to life

Amazon Prime is becoming an increasingly important platform for original TV programming. Can it be a strong player for branded campaigns, too? Ubisoft hopes so. For the first time, the gaming…

When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb

Just Dance is the latest challenged by disruption

The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of…

Top 10 Branded Videos: Coke Takes Mobile Gaming to the Street

And Paris passersby get their groove on

Coca-Cola has a creative way to entice you to download its mobile app: Stage an outdoor event with some popular dancers and upload the footage to YouTube. The soda giant makes…

FDA Turns to SkyDoesMinecraft to Create Anti-Smoking PSA

YouTube content creator recently reached 2.1 billion views

When 21-year-old Adam Dahlberg—best known as SkyDoesMinecraft—announced to his parents he was quitting his day job at Subway to pursue creating YouTube videos about the game Minecraft, they were a…

5 Comic-Con Brand Partnerships That Make Actual Sense

Some companies make perfect sidekicks

There are plenty of brand activations at Comic Con, but quite a few of them just seem desperate. "Who can we get to help pay for this?" many clearly ask…

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