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Topic: Ubisoft

This Video Game's End-of-the-World Simulator Is Scary, and It's All Your Fault

BETC's masterful promo for Tom Clancy's The Division

In partnership with Ubisoft—and for the launch of role-playing game The Division, based on a Tom Clancy novel—Paris agency BETC created "Collapse." This choose-your-own-adventure style online experience, darkly dubbed an "end…

How Vine's Hunky Goofball Logan Paul Plans to Become a Mainstream Superstar

Brands are smitten. Will Hollywood be, too?

With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who's poised to become a millionaire…

Ubisoft Is Releasing a 30-Minute Amazon Video to Entice Gamers

YouTube stars help bring Clancy-inspired The Division to life

Amazon Prime is becoming an increasingly important platform for original TV programming. Can it be a strong player for branded campaigns, too? Ubisoft hopes so. For the first time, the gaming…

When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb

Just Dance is the latest challenged by disruption

The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of…

Top 10 Branded Videos: Coke Takes Mobile Gaming to the Street

And Paris passersby get their groove on

Coca-Cola has a creative way to entice you to download its mobile app: Stage an outdoor event with some popular dancers and upload the footage to YouTube. The soda giant makes…

FDA Turns to SkyDoesMinecraft to Create Anti-Smoking PSA

YouTube content creator recently reached 2.1 billion views

When 21-year-old Adam Dahlberg—best known as SkyDoesMinecraft—announced to his parents he was quitting his day job at Subway to pursue creating YouTube videos about the game Minecraft, they were a…

5 Comic-Con Brand Partnerships That Make Actual Sense

Some companies make perfect sidekicks

There are plenty of brand activations at Comic Con, but quite a few of them just seem desperate. "Who can we get to help pay for this?" many clearly ask…

Nerd Love Is Worth Millions at Comic-Con

Brands spend big on superfan loyalty

Brands are opening their checkbooks to reach fans at Comic-Con in San Diego. The going rate to put an image on the facade of the Marriott Marquis, which sits next to…

GameSpot Ranks Interest in Upcoming Video Games

New list tells marketers, publishers what's hot

To give brands, consumers and publishers more insight into which video games are being geeked out over, top gaming information site GameSpot will rank interest in upcoming games in real…

Kids Don't Understand Old Computers in Fine Bros. Viral Video

'It looks very hipster'

Do you remember your first computer? Those clunky, dust bunny-attracting devices used to be the coolest device you could put your grubby little fingers on, but now they just seem…

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