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Topic: Ubisoft

FDA Turns to SkyDoesMinecraft to Create Anti-Smoking PSA YouTube content creator recently reached 2.1 billion views

When 21-year-old Adam Dahlberg—best known as SkyDoesMinecraft—announced to his parents he was quitting his day job at Subway to pursue creating YouTube videos about the game Minecraft, they were a…

August 14, 2014, 12:17 PM EDT

5 Comic-Con Brand Partnerships That Make Actual Sense Some companies make perfect sidekicks

There are plenty of brand activations at Comic Con, but quite a few of them just seem desperate. "Who can we get to help pay for this?" many clearly ask…

July 26, 2014, 1:57 PM EDT

Nerd Love Is Worth Millions at Comic-Con Brands spend big on superfan loyalty

Brands are opening their checkbooks to reach fans at Comic-Con in San Diego. The going rate to put an image on the facade of the Marriott Marquis, which sits next to…

July 25, 2014, 8:44 AM EDT

GameSpot Ranks Interest in Upcoming Video Games New list tells marketers, publishers what's hot

To give brands, consumers and publishers more insight into which video games are being geeked out over, top gaming information site GameSpot will rank interest in upcoming games in real…

June 5, 2014, 10:02 AM EDT

Kids Don't Understand Old Computers in Fine Bros. Viral Video 'It looks very hipster'

Do you remember your first computer? Those clunky, dust bunny-attracting devices used to be the coolest device you could put your grubby little fingers on, but now they just seem…

June 4, 2014, 6:44 PM EDT

Ubisoft Enlists Smosh and Rob Dyrdek for Watch Dogs Hack Ad Video game publisher works viral stars into strategy

Hacking used to be associated with geek culture, but Ubisoft wants to turn the activity mainstream with its newest game Watch Dogs. In its latest ad campaign, the video game publisher…

May 23, 2014, 1:52 PM EDT

Adweek's Top 5 Commercials of the Week: May 16-23 Sweet dreams and troubling nightmares. Vote for your favorite spot

Looking out at the holiday weekend, it's no wonder we're dreaming here at Adweek—as are some of the brands who served up our best commercials of the week.  PETA got help…

May 23, 2014, 10:51 AM EDT

Ad of the Day: Ubisoft Prank Makes People Think Their Phone Controls the World Until it all goes horribly wrong

Are you just recovering from last year's prankvertising overload? Well, too bad, because judging by this new video from Ubisoft for its upcoming game Watch Dogs, the trend is still…

May 20, 2014, 12:56 PM EDT

Here's Another Freaky Brand App That Shows How Much of Your Private Life Is Online Watch Dogs watches you

If you're anything like me, you might get a little freaked out by the Internet. Whatever you put out there exists, in some capacity, forever! But that neurotic voice in your…

April 17, 2014, 8:31 AM EDT

The 10 Best Brand Channels on YouTube Go Pro No. 1, followed by Six Pack Shortcuts

YouTube has anointed GoPro the No. 1 brand on the site with its inaugural monthly leaderboard. Google quietly released the top 10 YouTube brands this week, looking at the highest…

April 2, 2014, 10:10 AM EDT

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