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Topic: Tylenol

Why Johnson & Johnson Treasures BabyCenter's Data It's better than Facebook and Twitter stats for targeting moms

Johnson & Johnson has improved on its ability to target its advertising and develop brand strategies thanks to some internal initiatives (and an assist from an agency). Christina Hoff, Johnson & Johnson…

April 2, 2014, 2:49 PM EDT

J&J's Global Creative Review Nears Finish DDB, BBDO, JWT expected to gain business

Johnson & Johnson is close to concluding its global review of creative responsibilities for its over-the-counter brands and sources expect the bulk of the business to be consolidated at three…

October 9, 2012, 7:04 PM EDT

Excedrin and Tylenol Suffer Recall Headache Can Novartis and J&J win back consumer confidence in their pain-reliever brands?

It’s enough to give brand marketers a whopping headache. After years of brand advertising around famous slogans such as “Excedrin Headache Number 24,” Excedrin products were voluntarily and quietly yanked from…

September 4, 2012, 6:22 AM EDT

Tylenol Recovers Pain reliever, Barnes & Noble, Ensure, top YouGov BrandIndex gainers

After years of recalls and plant shutdowns, the pain reliever’s reputation bounced back, landing it at the top of YouGov BrandIndex’s list of brand gainers for the month of May. Barnes & Noble…

June 7, 2012, 5:16 AM EDT

Tylenol PM wall-sheep will help you drift off

Deutsch is doing some pretty clever projection advertising for Tylenol PM around New York City. The video here, from Flickr users Steve and Sara, shows a…

March 11, 2009, 2:06 PM EDT

Warm up with heated ads from Tylenol Cold

Deutsch, Fuel Outdoor and OSI put heating units on Metro Lights displays in New York, Chicago and Philadelphia to tout Tylenol Cold Warming Liquids. According to Deutsch: "Fuel's heated…

February 12, 2009, 9:38 AM EST

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