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Ad of the Day: Pandora Freezes Those Crazy Moments When Music Transcends All 'Now playing. You'

Pandora isn't just an Internet radio provider, says Internet radio provider Pandora. It's actually part of your destiny, or a series of chance events, or a magical discovery algorithm, or…

January 17, 2014, 12:37 PM EST

Twofifteenmccann's Parsons Joins The Factory Assumes chief operations officer role

Mike Parsons, the managing director of twofifteenmccann, has left the agency to become chief operations officer at The Factory, an incubator start-up in San Francisco. A search is underway to find…

June 19, 2013, 3:55 PM EDT

McCann Worldgroup Wins AOL Assignment How to avoid conflict with Microsoft?

McCann Worldgroup has won a project from AOL although it’s unclear how the business will be managed to avoid conflict issues with Microsoft at twofifteenmccann, sources said. “It’s a hot potato…

November 8, 2012, 5:27 PM EST

Halo 4 Trailer Produced by David Fincher Tells Master Chief's Origin Story Latest in a hallowed ad series

Live-action advertising has become as much a part of the Halo franchise as gun-wielding aliens and multiplayer maps. The new trailer for Halo 4, directed by Tim Miller of Scott…

October 22, 2012, 9:47 AM EDT

DDB West Adds a President Ex-twofifteenmccann exec starts this week

DDB has plucked a top executive from twofifteenmccann to help lead its West Coast operation. Mike Harris, chief strategy officer at twofifteenmccann, today assumes the new role of president of DDB…

August 1, 2012, 12:26 PM EDT

Ad of the Day: Fuze Tea The Coca-Cola brand spins a global story with an intricate zoetrope from twofifteenmccann

It may be a ubiquitous beverage to Americans, but iced tea is a different choice of drink in other countries. So, Coca-Cola faces an interesting challenge as it launches its…

June 6, 2012, 1:37 PM EDT

Halo 4 Trailer Ushers In New Era for Game With a Proud History Twofifteenmccann spot launches fresh trilogy

Microsoft continues its tradition of exceptional live-action trailers for its blockbuster Halo game series with a new promo that just premiered at E3 for the upcoming Halo 4. The title,…

June 6, 2012, 8:45 AM EDT

Four Agencies Advance in Global HP Review Decision due after next round of meetings

The anticipated cut in Hewlett-Packard’s global creative review for its personal computers has finally come down. It feels more like a trim than a buzz cut, however. Out are Grey in…

April 3, 2012, 2:31 PM EDT

Ad of the Day: Xbox The console celebrates the one place where you can still drive like a complete lunatic

Attention, speed demons and road hogs. Don't let the environmentalists and pedestrians kill your high. So argues this reservedly dangerous "Endangered Species" spot from twofifteenmcann promoting the Xbox racing game Forza…

October 18, 2011, 1:14 PM EDT

The Spot: War's Endgame The Xbox franchise that changed everything tweaks the formula for its third and final trailer

GENESIS: The Xbox third-person shooter Gears of War, from Epic Games, reinvented video-game advertising. While most war-game ads put hard-driving music over cutscene montages, the trailers for the first two…

September 13, 2011, 6:45 AM EDT