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Topic: Twitter

Helping Brands Manage Social in a New Way ‘It’s boom times for data and marketing’

Social media marketing is part science—and if there is a secret formula to creating content, then surely marketers equipped with the latest data tools will find it. Companies like Percolate, fresh…

March 25, 2014, 6:32 AM EDT

How Nate Silver’s FiveThirtyEight Will Tackle the News Site will include infographics, videos and even films

News organizations have always treated data as simply a complement to the news, but freshly relaunched FiveThirtyEight is flipping that idea on its head. Hot topics are secondary to stats…

March 23, 2014, 8:59 PM EDT

Yelp, YP Partner in Local Advertising Deal Listings meet online reviews

The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product,…

March 20, 2014, 4:42 PM EDT

MTV Gets Social With Teen Wolf Memorial Site Grieving fans remember Allison Argent online

Back in the day, Scott Howard was an undersized point guard with a bad outside hook shot and a self-professed egg allergy. For reasons that are never fully explained in…

March 18, 2014, 6:38 PM EDT

Percolate Raises $24 Million From Investors, Including WPP Boosts content marketing plans

Percolate, a social media management firm for brands to track online conversations, announced a $24 million fundraising round today. The New York firm helps brands and agencies develop content marketing strategies…

March 18, 2014, 2:08 PM EDT

How Dunkin' Donuts Stores in Arizona Beat the Heat With Twitter Needed a weather-friendly message

When retail chains run national campaigns, their locations in some geographical areas get left out in the cold—or uncomfortably in the scorching sun, if they happen to be located in…

March 17, 2014, 5:10 PM EDT

Izea's New Exchange Puts Social Media Reach Up for Auction Buying influence online gets automated

Even mommy bloggers could now sell their advertising services—like promotional tweets and YouTube videos—through an automated exchange. Izea is launching its Sponsorship Marketplace today, moving its network of Internet celebrities,…

March 17, 2014, 6:32 AM EDT

Trulia's First National Campaign Focuses on Mobile-Minded Women Digital real estate brand spends $45 million

Home buying brand Trulia is launching its first national ad campaign this week, aiming to drive viewers—particularly women—to download the digital real estate brand's mobile app.  "Women have 96 percent of…

March 16, 2014, 11:00 PM EDT

People Aren't Always Honest About Their Locations New data from social ad platform 140 Proof

As a marketer, you’ve mastered location-based marketing. Your pizza is hot, it’s lunchtime, and you’ve pinpointed those smartphone-carrying consumers who are in spitting distance of your store. But what if…

March 14, 2014, 3:30 PM EDT

Gooooaaalll! Fox Deportes Amplifies on Twitter First Spanish-speaking media company joins program

Twitter’s second-screen Amplify program now promotes brands en Español, too. Fox Deportes and Heineken are using Twitter’s Amplify to share highlights of the UEFA Champions League tournament, Adweek has learned,…

March 14, 2014, 6:00 AM EDT

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