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Topic: Twitter

Pinterest and Its Agency Friends Create Special Pin Boards for Cannes Dentsu, Barbarian Group, Ogilvy contribute

Pinterest is showing off its creative capabilities at Cannes. The new ad darling, fresh off launching Promoted Pins, is collaborating with media and agency partners at the international festival. With the…

June 16, 2014, 1:40 PM EDT

3 Reasons McDonald's World Cup Has Already Been Memorable Two good, one not so good

McDonald's is already an intriguing brand story when it comes to the FIFA World Cup, a three-week event that started yesterday. Below are three reasons why. 1. Sneaky stockings According to…

June 13, 2014, 4:35 PM EDT

5 Ways Visa Plans to Stand Out With Digital at the World Cup Big social, mobile and video push

With digital accounting for 30 percent of Visa’s global marketing spend, the financial giant’s World Cup media plan kicks into gear today via YouTube, Facebook and Twitter placements. This year’s…

June 12, 2014, 10:26 AM EDT

Twitter Is Surprisingly Low on This List of World Cup Fan Plans Comes in fifth for news

Twitter looks like an underdog in the World Cup, according to a survey by RadiumOne. It was in just fifth place in a ranking of sites consumers would tap for…

June 12, 2014, 6:00 AM EDT

How Does Kiehl's Launch a New Product? By Sending It to Space, Of Course New campaign looks for social liftoff

Kiehl’s new face moisturizer is more like space moisturizer. The high-end cosmetics brand launched a rudimentary spacecraft with its product on board so it could promote a new line of…

June 11, 2014, 6:30 AM EDT

You'll Never Guess What 'Crazy Eyes' Uzo Aduba Likes It starts with a chinchilla kissing a lion

Specs Who Uzo Aduba Age 33 Accomplishments Stars as Suzanne “Crazy Eyes” Warren in Orange Is the New Black (Season 2 is now streaming on Netflix) Base New York What’s the first information you…

June 10, 2014, 11:39 PM EDT

Which World Cup Sponsors Are Resonating With Fans? Omnicom breaks down the social love

As the World Cup quickly approaches, brands are pouring millions into showing the world that they love and understand soccer that much more than their competitors. But are fans listening,…

June 9, 2014, 8:25 AM EDT

The CIA Joins Twitter and Gets 50,000 Followers in 50 Minutes Big Brother goes social

The Central Intelligence Agency created a Twitter account today, and the federal fuzz got immediate buzz—50,000 people followed it in its first 50 minutes on the social platform. It probably stands…

June 6, 2014, 3:12 PM EDT

Gatorade Sorry for Mocking Powerade Spokesman LeBron James Over Cramping Brand had a flurry of feisty tweets

When LeBron James had to stagger off the court last night with a heat-induced leg cramp, one brand seemed all too happy to pour a few hundred milligrams of sodium…

June 6, 2014, 1:39 PM EDT

Listerine's World Cup Newsroom Will Turn Social Posts Into Ads Brand doubles down on Twitter, Facebook

Listerine plans to pull out all the bells and whistles on Facebook and Twitter this year for its first World Cup sponsorship. The Johnson & Johnson brand will lean on…

June 5, 2014, 4:56 PM EDT

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