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Topic: Twitter

How The Voice and Twitter Plan to Use Augmented Reality to Boost Social Engagement

It's NBC's latest campaign on the platform

Twitter is setting up an augmented reality (AR) booth backstage tonight at The Voice, which will be shooting live from NBC studios in Universial City, Calif. The celebrity voice coaches—Blake…

Drones Can Now Livestream Straight to Periscope

Could create some jaw-dropping content for brands

Soon you'll be able to livestream from your drone. In January, Periscope started letting people with a GoPro broadcast live footage, and today it opened up support for drones from…

Gap Baffles NASA Fans by Featuring the Space Shuttle in an Ad About 1969

Brand says its ad is just being misunderstood

Gap's been running ads celebrating "iconic Americana moments" and playing up the chain's founding in 1969. But one of its retro choices left NASA fans flummoxed. A tweet from the recent…

Facebook, Twitter and Snapchat Could Soon Host NewFronts Shows of Their Own

And rival YouTube's buzzy Brandcast

Google will attempt to wow advertisers in New York tonight with its fifth annual YouTube Brandcast for the Digital Content NewFronts. Google is being tight-lipped about the entertainment, but it…

Hillary Clinton's New Anti-Trump Ad Lets His Own Party Do All the Trash Talking

Making the most of a contentious GOP primary

Hillary Clinton's newest ad, published to her campaign's Facebook and Twitter accounts today, is packed with negative comments about Donald Trump—yet Clinton herself never has to say a word. The ad…

GoDaddy Gives a Fake Cheese Artist His Own Twitter Account to Trash Talk With Shaq

Part of company's post-Super Bowl repositioning

GoDaddy wants to give small-business owners the tools they need to be successful, even if that means supporting the dreams of an artist who likes to create sculptures out of…

Twitter Grows Users and Ad Revenue in First Quarter, but Wall Street Shrugs

5 million more users, ad dollars up 36%

Twitter gained 5 million monthly active users in the first three months of 2016, breaking the social media giant's user-growth slump of the past two quarters during which it failed…

Men Read Mean Tweets About Female Sportswriters, and Are Shocked at How Dark It Gets

Harassment that's #MoreThanMean

If you think you've been exposed to the most vile behavior the internet has to offer, you need to spend more time browsing replies to female sports journalists. From creepy…

Prince's Death Has Completely Dominated Social Media, This Twitter Data Shows

Mentions even eclipse David Bowie's passing

Prince's tragic death on Thursday has kept Twitter buzzing for 24 hours, including some poorly executed tweets from brands. Phrases like #RIPPrince, #PrinceGoneTooSoon have been making the rounds on Twitter since…

Twitter Is Making It Easier for Big Brands to Target Smaller Groups

New tools allow segmenting and monitoring

Twitter is adding sublayers to ad campaigns, making it easier for larger brands to better target and monitor advertising on the social media platform. The company updated its ads editor to…

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