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Topic: Twitter

Here's Why Twitter's Porn Problem Freaked Out Brands

10 million accounts could be sharing NSFW content

There are some dark corners of Twitter—accounts that take "not safe for work" content to new depths and that can spell big trouble for brands whose ads end up running…

Brands Should Beware the Legal Hazards of Flirting With Celebs in Social

The risk is increasingly outweighing the reward

These days, the rise of social media has produced a gray area for brands, as some unknowingly assume high risk in their pursuit to be topical and clever while attaching…

Ray Parker Jr. Wants to Sing Your Mom a Song About Milk for Mother's Day

Making milk a more digital brand with #SongsForMoms

Goodby, Silverstein & Partners—which created the original "Got Milk?" campaign in 1993—are taking the California Milk Processor Board brand digital, launching a new Mother's Day campaign today on Facebook and Twitter. Through…

Today's #AdweekChat: Why Topical Social Content Is So Lame, and How to Fix It

Weigh in on Twitter at 2 p.m. ET

This week is shaping up to be a social media manager's dream (or nightmare?) with the #RoyalBaby, #StarWarsDay and #CincoDeMayo—and Mother's Day is right around the corner. The ensuing torrent…

This Week’s Must-Haves: Lilly's Sold-Out Target Collection and More Stylish Finds

Like a summer-ready cosmetics collab and luxe customized clutches

This week, the Adweek staff is highlighting must-have items including customized clutches, neon makeup shades for summer and tees featuring Yves Saint Laurent. Take a look!

Yahoo Style’s Joe Zee Talks Snapchat, Food Mags and Chrissy Teigen

The fashion editor would rather browse Instagram than sleep

Specs Who Joe Zee Age 46 Claim to fame Editor in chief and executive creative officer of Yahoo Style; co-host of upcoming daytime talk show, The Fab (premiering in September); Clio Image Awards juror What's…

Twitter Scrambles for an Ad Fix as Nielsen's Promoted Tweets Show Up in Porn Feeds

TV company pulled its campaign

Twitter has a porn problem, and it caused one brand to temporarily halt a campaign today. Nielsen, the television and digital data company, pulled the plug on its Promoted Tweets…

10 Revealing Digital Marketing Stats From the Last Week

Including salary data—are you getting paid enough?

Salary estimates for industry titles and McCann parlaying its "evil" portrayal on Mad Men into a social media win are among the 10 most interesting numbers from digital marketing over…

Here Are the Top 10 Branded Tweets About the Royal Baby

Disney whips up a montage video

Brands had a full plate of real-time events to respond to this weekend: the birth of Princess Charlotte Elizabeth Diana, the Kentucky Derby and the Mayweather-Pacquiao fight. Marketers including Disney, Nissan, Pizza…

Why The Voice Is So Successful When It Comes to Twitter Hashtags

Social platform studies reality TV tweets

The Voice is one of the most popular reality television series today, thanks not only to the fans who watch the show but also to those who actively discuss it on…

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