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Topic: Twitter

Twitter Is Cutting 9% of Its Global Workforce

Despite the good news of beating earnings expectations

Twitter is planning to lay off 9 percent of its global workforce, as the ailing San Francisco tech giant struggles to please Wall Street despite beating earnings expectations. The company officially…

Netflix Releases Much-Anticipated Gilmore Girls Revival Trailer

The series will premiere the day after Thanksgiving

With one month until the premiere of Gilmore Girls: A Year in the Life, it's time to commence freaking out. Netflix released a brand new trailer today, full of unseen footage…

3 Waves of Cyberattacks Brought Down Twitter, Spotify, Pinterest, NYT and Other Sites

Costing them traffic and likely money

UPDATE: There were three waves of cyberattacks today, but as of 7 p.m., they appear to have been resolved.  It all started Friday morning, when a slew of digital publishers and other…

Excedrin Won the Debate on Twitter Before It Even Started by Curing Your #DebateHeadache

Generated a 3,100% lift in chatter

It all started with what seemed like another forgettable promoted trend ad on Twitter on Wednesday morning. Excedrin, the pain reliever, was trying to poke a little fun at how…

How Nike Is Beating Brands Like Apple and Adidas at Twitter Customer Care

The Swoosh almost always answers

Rational Interaction, a digital agency based in Seattle, last month released a study that found that 67 percent of Twitter's 310 million daily users utilize the platform for customer service. At…

This Is Us Had the Most Facebook and Twitter Activity of Any New Show This Fall

Rob & Chyna, Queen Sugar and Atlanta also made a social splash

The premiere of This Is Us was as big of a hit on Facebook and Twitter as it was in the ratings. The NBC drama is the top-rated new show in…

What Marketers Need to Know About How Today's Top Social Platforms Measure Video

Frustrated brands want a common standard

At the Association of National Advertisers' annual Masters of Marketing Conference in Orlando, Fla., this week, CMOs from Procter & Gamble, McDonald's and Georgia-Pacific will be sure to address Facebook's…

Snapchat Beats Instagram and Facebook as the Top Social Platform for Teens

Study finds 80% use the app once a month

Snapchat's growth as the preferred social platform for teenagers continues to outpace other social platforms, and it's cutting into Facebook usage. According to investment firm Piper Jaffray's new "Taking Stock With…

Twitter Just Debuted a Way to Make Live Video Look More Professional

Will it attract more TV players, YouTubers?

Do you tend to drop off livestreams when the picture quality seems lacking? Twitter hopes to have a solution for that problem, and it's aimed at viewers and brands alike.  The…

Tic Tac Calls Donald Trump’s Behavior 'Completely Inappropriate and Unacceptable'

Responds to reference in controversial video

After becoming the latest brand to get dragged into the presidential election on Friday, Tic Tac has a blunt response. On Friday, The Washington Post published a video that they obtained…

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