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Topic: Twitter

AT&T's YouTube and Snapchat Summer Reaps Big Stats Millennial effort attracts a social following

AT&T's aims for its @SummerBreak initiative, which debuted on June 23, have been transparent: The telecom wants to continue the millennial marketing drive it touted at South by Southwest months…

August 12, 2014, 4:58 PM EDT

Dell Taps Defy Media for Back-To-School Campaign Uses YouTube influencers to spread the message to students

Dell is working with digital media production company Defy Media to encourage teens and college kids to use its products when they head back to the classroom this fall. Working with…

August 12, 2014, 4:38 PM EDT

Twitter's Promoted Video Details Are Coming Into View Could be a big lift to revenues

Twitter officially unveiled Promoted Video today as a beta product that could be a boon for its revenues when rolled out fully. Specialized has tested the ad unit, and the…

August 12, 2014, 1:18 PM EDT

Experts: McDonald’s Needs Better Grip on Millennials Before Moving Social Strategy Forward Social feedback shows marketing disconnect

When it comes to brands charged with spearheading a social media strategy, McDonald’s brand managers have it rough. The burger slinger routinely gets beat up on social media with negative…

August 12, 2014, 6:00 AM EDT

Travelocity's Shark Week Tracker Is Already Generating Social Buzz Tidy Cats, Redd's Apple Ale, Target also run promos

Big-name brands are champing at the bit to jump into the social conversation around Discovery's annual Shark Week event, with some names like Travelocity already seeing some promising results. Travel brands…

August 11, 2014, 12:22 PM EDT

Product Placement: Effective or Disruptive? Join #AdweekChat to Share Your Take Twitter chat kicks off at 2 p.m. ET on Wednesday

You might not remember (or even see) the ads that run between segments of your favorite TV shows these days. But it's becoming increasingly difficult to ignore the product placements.  Whether…

August 11, 2014, 8:18 AM EDT

Twitter Lets Advertisers Buy Against Campaign Goals Popcornflix and Autodesk test new tool

Twitter has rolled out a new tool for advertisers dubbed objective-based campaigns that let marketers set up, measure and optimize promos. The social site’s new tools let marketers manage their…

August 7, 2014, 2:16 PM EDT

Twitter User Fixes Victim-Blaming Rape Prevention Poster Recycled campaign from England's National Health Service gets a facelift

England's National Health Service recently recycled a rape prevention campaign poster first used between 2005 and 2007, featuring the line "One in three reported rapes happens when the victim has…

August 7, 2014, 1:03 PM EDT

AirSign Combines Social Media With Skywriting Heads up, hashtag lovers

The next big platform for social media advertising could be up—way up—if skywriting firm AirSign has anything to say about it. The Gainesville, Fla.-based firm is one of the top…

August 5, 2014, 2:16 PM EDT

Apple Hires Former Nike Exec to Expand Its Social Media Musa Tariq goes to work for CEO Tim Cook

Apple surprised the marketing world five months ago when it launched a Tumblr account, its first social media presence. Up until that point, the brand seemed adverse to social. But now…

August 5, 2014, 12:06 PM EDT

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