Advertisement

Topic: Twitter

Here Is Why Twitter Still Beats Facebook for Super Bowl Brands A sea of stats show how the huge platforms performed

So who won the Facebook-Twitter Bowl? Last night's game attracted a record number of viewers and became the most tweeted Super Bowl. It also was the most active on Facebook, where 65…

February 2, 2015, 12:02 PM EST

Monster Created a Masterpiece of Twitter Trolling With This Brilliant Super Bowl Post BBDO's intentional snafu rewarded clicks and keen eyes

Faking out your followers on Twitter is quickly becoming a tired tactic for attention, but Monster still deserves a round of applause for its Super Bowl social stunt. BBDO New York…

February 2, 2015, 11:14 AM EST

McDonald's Was Lovin' Everyone Else's Super Bowl Ads on Twitter Brand follows through on ad's positive message

During tonight's Super Bowl, Nationwide, Fiat, Chevy Colorado, Snickers, Turbo Tax, Esurance, Skittles and other brands have trended nationally on Twitter, thanks to either in-game commercials or pregame activity that…

February 1, 2015, 10:07 PM EST

Seattle Seahawks' Chris Matthews Is Turning Out to Be a Great Super Bowl Ad for Foot Locker Dominant wide receiver once sold sneakers

Foot Locker didn't have to buy an advertisement in this year's Super Bowl—it has one playing in the game. Seattle Seahawks wide receiver Chris Matthews worked at Foot Locker before…

February 1, 2015, 9:48 PM EST

10 Tweets That Show How Big a Buzzkill Nationwide Was With Its Morbid Super Bowl Ad Childhood death and football festivities don't mix

Nationwide decided to use one of its two Super Bowl ad slots tonight to highlight the lethal potential of preventable child accidents. The result wasn't exactly festive fare. Here's a pretty…

February 1, 2015, 8:49 PM EST

Budweiser Is Tweeting GIFs of Its Super Bowl Puppy in Real Time Also making a big push on Vine

You're going to see a whole lot of Budweiser's "Lost Dog" during tonight's Super Bowl, especially if you're plugged into Twitter. A couple weeks ago, Bud released a series of GIFs…

February 1, 2015, 5:25 PM EST

What $4.5 Million Could Buy If Spent on Social Ads Instead of Super Bowl Spots Digital's premium placements look like a bargain compared to TV

With NBC charging a record-setting $4.5 million for 30-second ads, it's no wonder brands are using digital media to either complement or replace a Super Bowl spot this year.  But how…

January 30, 2015, 7:08 AM EST

Oh, Snap! Burger King Tweets a Little Snark About Outgoing McDonald's CEO It's unusual to see references to executives in rivals' social streams

One day after McDonald's revealed that CEO Don Thompson was stepping down after a bad year for the fast-food chain, its chief competitor went there. We always welcome everyone. pic.twitter.com/KTmwCARsky — Burger…

January 29, 2015, 2:17 PM EST

How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl Custom-made tweets and videos are changing the game

Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now…

January 29, 2015, 12:39 PM EST

Viewers Can Shop the Super Bowl Halftime Show From Their Phones and TVs Pepsi will sell Katy Perry merchandise

When Katy Perry performs at Sunday's Super Bowl halftime show, her nearly 64 million Twitter followers will keep social chatter soaring. And amid the spike in tweets, they'll be able…

January 29, 2015, 5:00 AM EST

Advertisement